Vancouver, Canada, November 29, 2007 --(PR.com
)-- West Coast Letter Carriers don’t get enough credit. Each and every day – rain or shine or snow – they deliver important messages to our homes (Greetings, good news, bad news, cheques, bills, birth announcements, birthday gifts, invitations, love notes etcetera). And while we all adore getting mail, few of us pay our carriers much attention. Unfortunately, winter on the West Coast represents a dangerous time for them – and the fault is often ours.
Canada Post reports that a whopping 60% of all injuries to their letter carriers are due to slips, trips and falls; more than 70% of them occur on or near customers’ property, and most of them happen during the winter. In the North Shore, this problem is exacerbated: North Shore residents often have beautiful but precarious properties, built on steep inclines with harrowing driveways. Thus, Canada Post has launched the Be Nice, De-Ice Winter 2007 Campaign, along with partners Xynyth Manufacturing Corp. and the North Shore News, to make our west coast winters safer for their North Vancouver letter carriers.
Xynyth Manufacturing Corp. was thrilled when Canada Post chose to promote their GroundWorks (Organic) Natural Icemelter through this campaign. “One of the reasons homeowners are loathe to use icemelter is that it has a bad rap,” says one Xynyth team member. “The old standby, rock salt, causes more trouble than it fixes. Rock salt is very detrimental to concrete, landscaping and the environment. It’s also dangerous to use around children and pets.” Unfortunately, it’s letter carriers who pay the price. Homeowners don’t de-ice in an effort to preserve the condition of their façades, but create skating rinks in their driveways.
Xynyth Manufacturing produces a product that is the perfect alternative: GroundWorks Natural Icemelter works better than rock salt and yet poses non of the risks. GroundWorks is powerful, works down to -23C (-9F), and yet is completely safe on concrete and landscaping. In fact, it works to repair some of the damage caused by long-term use of rock salt. GroundWorks is also safe for use around children and pets: it won’t burn the hands of children or paws of puppies playing in the snow.
By partnering with Xynyth, Canada Post is presenting homeowners with a much more enticing option: Use GroundWorks. In so doing you’ll save both the environment and our letter carriers’ backs. To further sweeten the deal, Xynyth and Canada Post will be giving away 10,000lbs of product on Dec. 08th to North Van residents (see flyer). For residents in other municipalities, GroundWorks is also available nationwide from fine retailers, including Wal-mart, Home Hardware, Rona and Lowes. If you’re a homeowner looking for a solution to the icy walkways and driveways, visit the Xynyth Manufacturing Corp. Website at www.xynyth.com, or see one of the aforementioned retailers near you.
Canada Post is already planning similar campaigns in other BC communities. Xynyth hopes this North Vancouver campaign will help draw attention across the board to the importance of making environmentally-responsible choices all year long. For more information about this campaign, see upcoming issues of the North Shore news.