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Trender Research, Inc.

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OTT Executive Summit Welcomes Sefy Ariely, EVP at Viaccess-Orca, as a Featured Speaker


Trender Research, producers of the OTT Executive Summit (www.OTTexec.com), announced that Sefy Ariely, executive vice president, Americas at Viaccess-Orca, a global leader in the protection and enhancement of content services, will be speaking at the Over-the-Top Executive Summit (www.OTTexec.com), to be held at the Westin Times Square on June 17. Ariely will participate in the panel entitled: “How to Build a Robust and Profitable OTT Ecosystem.”

New York, NY, June 03, 2015 --(PR.com)-- Trender Research, producers of the OTT Executive Summit (www.OTTexec.com), announced that Sefy Ariely, executive vice president, Americas at Viaccess-Orca, a global leader in the protection and enhancement of content services, will be speaking at the Over-the-Top Executive Summit (www.OTTexec.com), to be held at the Westin Times Square on June 17. Ariely will participate in the panel entitled: “How to Build a Robust and Profitable OTT Ecosystem.” The OTT Executive Summit brings together thought leaders in the industry to discuss how OTT is changing viewing behavior and Pay-TV business models. Speakers and attendees come from across the industry representing the worlds of television and film content, broadcasting, cable and telecom, advertising, and enabling technologies. In addition to the experts, the conference includes a “Trender Panel,” or focus group of everyday people from various demographics. The event is also gamified, with the leading point-getter being awarded the “OTT Genius” trophy.

“For more than 15 years Sefy Ariely has played a crucial role in shaping the OTT market, making him one of the authoritative voices on over-the-top video technologies and business models,” said Brian Mahony, CEO of Trender Research and Founder of OTT Executive Summit and Magazine (www.OTTexec.com/magazine). “We’re honored that he can share Viaccess-Orca’s vision of how to deliver the ultimate OTT content experience with our audience of senior executives.”

“The OTT Executive Summit brings together leading content providers, broadcasters, and service providers with enabling technology vendors, making it the perfect stage to discuss OTT trends and where the industry is headed in the future,” said Sefy Ariely, executive vice president, Americas at Viaccess-Orca. “During the panel discussion, I will outline Viaccess-Orca’s strategy for engaging viewers, which starts with protecting premium content, continues with enabling smooth delivery of content to users on any device, while personalizing content according to users’ preferences, and ends with an immersive user experience.”

In addition to the topics Ariely is speaking on, session titles include:
· “2015 OTT Industry Scan-- Assessment of Latest Deals, Strategies, and New OTT Services.”
· “Millennials: A Driving Innovative Force in the Industry or Just a Phase?”
· “You Decide: The Top OTT Technology Trends in 2015”
· “Monetizing Content and Advertising in a Post-Linear, Multiscreen World”
· “Video Distribution and Quality of Service-- Best Practices for Delivering OTT Content Across Both Managed and "Off-Net" Networks”
· “Search and Discovery and User Experience in the Age of Disintegration”
· “Battle of the OTT/OVP Platforms”

A focus group of everyday people from various demographics will also provide insights on their viewing habits. These include profiles such as “Chatty Tween,” “Low-Tech Nana”, “Too Cool for School”, and “Multi-Tasking Mom.”

About Viaccess-Orca
As a leading global provider of content protection, delivery, and discovery solutions, Viaccess-Orca is shaping the ultimate content experience. Through its integrated range of business-savvy products and solutions, Viaccess-Orca helps service providers in the cable, DTT, satellite, IPTV, and OTT industries gain a competitive edge in today’s rapidly evolving multiscreen environment. By enabling service providers to securely deliver an engaging user experience on any device, Viaccess-Orca is reinventing the entertainment landscape. Viaccess-Orca is part of the Orange Group. For more information, visit www.viaccess-orca.com or follow the company on Twitter @ViaccessOrca and Linkedin.

The OTT Executive Summit is a one day event and is open to executives across the industry. For more information or media inquiries, contact Brian Mahony, bmahony@OTTexec.com.
Contact Information
OTT Executive Summit
Brian Mahony
508-479-7254
Contact
http://www.OTTexec.com/

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