San Francisco, CA, June 12, 2015 --(PR.com
)-- Polls from recent food events in the US show that Americans have a passion for Italian food. Their curiosity about Italian products is constantly growing. After years of recession and crisis, their attention to quality food, traditional cuisine, and organic products is on the rise.
The watchword is "value," and Americans are quite concious of the relationship between quality and price. The price difference between organic and non-organic food has been reduced considerably, and now it is around 15%. According to the Organic Trade Association, the sales of organic foods in the United States have long passed those in Europe. The US is now the world's largest consumer of natural and organic food.
As American interest in products from Italy grows, so do the number of "Italian fakes" on the market; products with Italian names whose labels state an Italian origin even though they come from other countries. This is especially in the dairy sector. Just think of the countless imitations and counterfeiting of Parmigiano Reggiano. For the first time, in 2014 the global production of fake parmesan and grana padano has overtaken that of the authentic Italian originals.
According to the organization of Italian farmers Coldiretti, last year the production of parmesan-like and grana-like cheeses exceeded 300 million kg, while in Italy cheese makers produced 295 million kg of genuine Parmigiano and Grana Padano.
Fortunately, American consumers are becoming increasingly aware. The growing trend is to explore beyond established mainstream products to identify those that represent not just a culinary delight, but also belong to local tradition, which tell a story, and represent a view into Italian life. Nearly a quarter of consumers of gourmet foods looks for specialties tried while on holidays - a particularly relevant factor considering the high number of American tourists travelling to Italy.
Supermarkets are major provider of Italian foods in the USA, but the needs of large retailers often do not allow small companies who make excellent niche products to reach consumers. More and more specialty shops and smaller chains serving a sophisticated and wealthy clientele play an increasing role. But only online stores, with their capillarity and wide distribution, can guarantee everyone the opportunity to discover and taste the best products from Italy at affordable prices.
This is the scenario in which Sensibus.com appears, to allow lovers of Italian gastronomy to find the highest quality products, often hard to find even in traditional specialty food shops, and to make procuring them simple and affordable. A unique online store dedicated to specialty food; unique because here food professionals team up with digital experts, thus combining the best of specialty food with the efficiency of the web. This allows consumers to enjoy savings and high quality niche products, particularly hard to find even in Italy, such as Burrata di Andria, Pecorino di Filiano or precious cured tuna heart. Along with a wide array of selected Italian products, Sensibus.com offers some of the best European fresh and aged cheeses.