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representasia Brings Expert Tourism, Technology and Hospitality Representation to Southeast Asia

Bangkok, Thailand, June 10, 2015 --( Tourism, hospitality and associated technology businesses selling their products & services to Southeast Asian markets can now get expert representation with the launch of representasia, a Thailand-based company specialising in bringing travel and technology businesses together with Southeast Asian buyers.

Based in Bangkok, the tourism industry’s regional hub, the company launched in March 2015 and is the brainchild of three co-founders with masses of Asian travel, hospitality and technology experience. CEO Brinley Waddell has over 30 years of industry experience in Australia, Hong Kong, Papua New Guinea & Thailand and is an expert in hotel technology solutions; CMO Tim Russell has been in the industry since 1992 and has worked in Paris, London and Saigon, with a strong background in digital marketing and travel technology; and Director Alan Lammin has lived in Asia (Japan, Hong Kong & Thailand) since 1979, having held senior roles at Business Week & Time Magazine, and also has his own travel publishing business.

representasia already boasts several paying clients and is putting together a strong portfolio of partners from both inside and outside the region. The company is particularly interested in working with companies selling technology solutions to hotels or travel businesses; hotels, resorts, chains and tour operators/DMCs targeting the Thai & Vietnamese outbound markets; and niche travel businesses in the region who would like greater exposure to overseas buyers. The company will also shortly be launching a small accelerator for new Thailand travel startups.

“Our goal is to bring businesses into Southeast Asian markets to ensure they successfully capitalise on the region's huge travel and tourism growth,” says Brinley Waddell, representasia’s CEO. “We know what the ingredients for success are in Southeast Asia and our goal is to share these ingredients with a carefully selected portfolio of partners.”

“For me getting involved in representasia was a no-brainer,” says Tim Russell, the company’s CMO. “Southeast Asian tourism is growing rapidly and there is huge potential for a visionary company to bring its various strands and destinations together via technology.”

Director Alan Lammin is similarly enthusiastic about the new venture. “It’s a perfect alignment,” he says. “As IT & Marketing functions converge as part of a global trend in business, the three of us bring complementary skills to bear. This makes representasia one of the most exciting hospitality/tourism start-ups in years.”

To find out more about working with representasia, visit their website at or email them on

About representasia
Founded by three travel and technology professionals with years of experience in Asia, representasia specialises in sales & marketing representation throughout Southeast Asia for hotels, tour operators/DMCs, transportation suppliers and technology providers. We act as a trusted extension of your sales & marketing department, using our local knowledge and industry experience to help you achieve your business objectives in Thailand, Vietnam, Cambodia, Laos and Myanmar.
Contact Information
Tim Russell
(66) 02 7111585

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