Philadelphia, PA, June 11, 2015 --(PR.com
)-- [ 2 one 5 ] Creative has begun to lay the foundation for a brand new Refuel digital experience. [ 2 one 5 ]’s team of designers, developers and producers will build the power accessory brand two different websites and produce custom videos and photography that will reintroduce Refuel to the digital world. A splash website, an ecommerce site, and custom content will speak to consumers in a consistent brand voice, at various points of contact while evoking a sense of desire for each product.
Refuel is Digipower’s line of power accessories, including various GoPro power packs, rechargeable power banks and more. Digipower, a Mizco International brand, has been providing consumers with quality and innovative accessories that support on-the-go lifestyles since 1998. Refuel is looking to reach an active consumer base who is looking to ‘go the distance’ in their active lifestyles.
[ 2 one 5 ] Creative will begin the Refuel digital experience with the design and development of splash website to provide consumers with information and brand positioning about their exclusive battery pack technology. This site will educate and inspire prospective and current clients with lifestyle imagery and engaging copy. [ 2 one 5 ] will also create a Refuel ecommerce site to increase online sales of the power products while informing prospective consumers of the features and benefits of each. Both sites will be accompanied by custom content created by [ 2 one 5 ]. This content will include an overarching video to highlight the Refuel brand and 3-6 key products, a video to showcase Refuel’s GoPro Power Packs, as well custom photography of various products shot on location. Content will be strategically produced and positioned to provide emotional cues that resonate with the viewer. With each of these digital executions in place, Refuel stands to experience tremendous growth in the GoPro accessory market.
“[ 2 one 5 ] Creative’s vast experience in the digital sphere and their rich heritage in action sports made them the best candidate to build a digital experience to promote our brand,” says Maurice Mizrahi, CEO of Digipower. “With an enhanced website and content, Refuel and its offerings will reach a wider audience.”