C24 Publishes New Whitepaper Detailing How Big Data Can Improve the Customer Experience

Big data and hosting specialists, C24, release a whitepaper showing how customer experience programs can benefit from critical analysis of big data.

Warrington, United Kingdom, June 19, 2015 --(PR.com)-- Midlands based applications hosting provider and business intelligence specialists, C24, have published a whitepaper that offers insights into how companies can leverage information and data across their organisations in order to transform their customers’ experience.

The whitepaper looks at how brand loyalty and satisfaction levels can be improved by engaging with data at regular points in the customer lifecycle.

Research shows that it takes 12 positive experiences with your brand to improve just 1 negative experience, therefore it is critical that organisations are monitoring customer activity and behaviour to proactively resolve issues before they develop further.

An IBM report recently showed that improving customer experience is a number 1 priority for CEOs, and data is the critical starting point for assessing what improvements need to be made. (More detailed information can be found in the whitepaper).

As the amount of data that a customer produces grows through increased use of mobile technology and rise in social media sharing, vendors will be under pressure to consume, process and make sense of the large amount of information coming into their businesses.

Head of Sales and Marketing at C24, David Ricketts, said, “Businesses are looking for more ways to increase engagement with consumers, and to improve their experience when interacting with a brand. We work with partners and companies to put in place business intelligence solutions that enables them to better understand their customer and associated behaviour, for increased revenue growth and higher levels of customer satisfaction.”

C24’s business intelligence tool, Bi24, enables organisations to have a graphical and centralised view of their data, whilst overlaying the information with external data sources such as social media for more enriched insights.

About C24
C24 are a specialist application delivery, hosting and systems integration company working with organisations throughout the UK and Europe. Our tier 4 hosting centre, one of only a few in the UK, delivers highly secure and resilient services for businesses of all sizes. Accreditations from Microsoft, HP, Citrix, VMware and Sophos ensure we can provide our on premise systems integration and hosting solutions to the highest level.C24 datacentres are powered by HP 3PAR secure, multi-tenanted, agile storage.

Press Contact:
David Ricketts
0121 550 4569
C24 Ltd
David Ricketts
0121 550 4569