Dallas, TX, June 19, 2015 --(PR.com
)-- Laura Steele, AAP president and CEO of Dallas-based SWACHA announced today that Lizz Larsen is SWACHA’s new Vice President of Marketing & Member Relations.
“Lizz has over 25 years of marketing experience, including 14 years as Vice President of a Fort Worth, Texas-based financial institution. In that position, she was responsible for bank-wide communications, advertising, customer relations, sales programs and events” Steele said. “Her knowledge of financial institutions and their challenges will translate into more support for our members as well as expanding our value for them at the same time.”
Larsen is taking over the SWACHA activities previously directed by Tim Quisenberry, AAP, who will be focusing his attention solely on SWACHA’S for-profit entity, SWACHA Services Corp. Larsen’s immediate goals for SWACHA include adding more value for their members, enhancing member communications and highlighting the association’s wide array of services. Not just an ACH resource, SWACHA provides solution minded payments services to members in the form of expertise, education, training and support.
Dallas-based SWACHA, one of the largest not-for-profit regional electronic payment associations in the country, has been expanding the focus of SWACHA Services Corporation (SSC), its professional services arm. SSC’s services are customized for each client and include ACH audits, risk management assessments, payment system consulting, remote deposit capture audits and treasury management consulting. For more information on SSC, go to www.swachaservices.com.
SWACHA is a not- for-profit Regional Payments Association celebrating 40 years of serving approximately 1,000 members across the Southwest. SWACHA is the resource of choice for financial institutions and corporations in the areas of education, training, payments system risks and knowledge about electronic payments. For more information, visit: