Online Exposure Enhanced by Using Unconventional "Drafting" Technique

Denver, FL, December 02, 2007 --(PR.com)-- Denver-based www.EliteRenting.com announced today the launch of two innovative online marketing strategies designed to provide apartment listing content to renters across the country.

The first strategy is the launch of a secondary lead-generation division, a network of market-specific apartment websites designed to reach renters in large cities around the United States. The new division will include nearly 300 domain names that are specific to each unique geographic area, such as www.LasVegasCityApartments.com, www.DenverCityApartments.com and more. Renters will benefit from the current listings already online with www.EliteRenting.com, highlighting those that are germane to each market.

In addition to the new CityApartments division, www.EliteRenting.com has started using a unique online marketing technique known as “drafting.” By purchasing and registering commonly misspelled rental website domain names, the company plans to capitalize on residual traffic generated by pay-per-click positions held by other industry rental websites, such as www.Hubuz.com and www.Hubuzz.com. The strategy is named after the NASCAR racing term that describes the technique a driver uses to follow the lead vehicle, thereby reducing the impact of wind resistance to maintain racing position and decrease fuel needed to maintain high speeds.

“Together, these new online marketing strategies will drive apartment renters nationwide to the communities listing with www.EliteRenting.com, allowing the company to spend less on paid search results placement and increasing access to our many online listings,” says David Israel, www.EliteRenting.com Owner.

www.EliteRenting.com is a leading online content provider connecting apartment communities to renters nationwide through proprietary software that enables apartment managers to update more than 35 rental websites daily through a single point of contact. Additionally, www.EliteRenting.com is the only online apartment service company that provides apartment listings and content to Craig’s List and MySpace.

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