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Mims Distributing Company Joins to Help Buyers Easily Search Its Expanding Portfolio

North Carolina Beer and Wine Distributor Partners with Software Platform to Give Restaurants, Bars and Retailers Easy Access to Product List and Pricing.

Raleigh, NC, July 10, 2015 --( Mims Distributing Company, a North Carolina wholesale beverage distributor, has announced that it joined, an online alcoholic beverage platform that gives restaurants, bars and retailers easy access to products and pricing across all distributor portfolios in their local markets.

SevenFifty, a New York City-based company that launched in 2012, offers a modern and convenient way for beverage distributors, sommeliers, and other wine, beer and spirits professionals to navigate the wholesale beverage alcohol market. The platform offers free site access to prospective buyers.

Mims Distributing joins more than 500 distributors nationwide partnering with SevenFifty and boasts a fully searchable portfolio on the site. A sommelier, for example, may search for a specific varietal from Mims Distributing’s wine division, along with the wine’s country of origin among other criteria.

This partnership comes as a natural extension of Mims Distributing’s rapidly expanding wine and beer portfolio. In the last six months, Olde Hickory Brewery, Atwater Brewery and Coronado Brewing Company have joined the company’s impressive collection of craft beers. The list of wineries that have recently partnered Mims Distributing includes such fine California wineries as Bien Nacido Vineyards, Black Kite Cellars, Burgess Cellars, J. Wilkes Wines, Keever Vineyards, Palazzo Wine, Poseidon Vineyard and Obsidian Ridge.

For more information or to see Mims’ portfolio, visit

“I’m excited to welcome Mims Distributing to SevenFifty,” said Gianfranco Verga, the company’s COO and co-founder. “Having been in the industry my entire career, I was frustrated by the inefficiencies throughout the supply chain, so my business partners and I founded SevenFifty to modernize the process. With the support of distributors like Mims, we’ve been able to make the purchasing process more efficient and responsive for on- and off-premise retailers across the country, while simultaneously providing tools to help salespeople connect with their buyers and expedite everyday tasks.”

“SevenFifty is making it faster and more convenient for buyers to understand what’s available in their markets,” said Jeff Mims, Chief Marketing Officer for Mims Distributing Company. “North Carolina has a rapidly growing population of craft beer lovers and wine aficionados, so we’re happy to bring our portfolio online to help beverage professionals better serve local consumers.”

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About Mims Distributing:
Mims Distributing Company, established in 1964 in Raleigh, North Carolina, is a family-owned beer and wine distributor servicing the entire state of North Carolina. The company offers the MillerCoors brands that domestic beer fans enjoy, and maintains extensive knowledge of what’s brewing in the craft beer industry. These expert brew sellers also share their passion for excellent beers on Tales from the Cask, a popular award-winning craft beer podcast covering everything from locally grown hops to seasonal ales and beyond. A proponent of the Triangle’s craft beer explosion, Mims Distributing offers favorites from AleSmith Brewing Company, Olde Hickory Brewing, Ballest Point, Starpoint Brewing and Sierra Nevada Brewing, to name a few. Mims Distributing also recently reentered the wine distribution business. In addition to believing in the delicious beers and wines they sell, Mims Distributing is committed to supporting the local community, donating more than $60,000 in financial and in-kind donations to area nonprofits each year. A family-friendly company, Mims Distributing was the recipient of the 2013 and 2014 Carolina Parent Family-Friendly 50 award. Mims Distributing is also dedicated to sustainability as a way of life, and in 2013 was recognized with a Triangle Commercial Real Estate Women (TCREW) Champion Award in the Green and Sustainability category, as well as named a top three “green” Triangle business by Raleigh Downtowner Magazine. As always, Mims Distributing advocates for drinking in moderation. For more information, visit
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Mims Distributing
Ashley Warren

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