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Birth and Breastfeeding Alliance

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Global Celebration of Breastfeeding Recognized in San Antonio

San Antonio, TX, July 21, 2015 --( Birth and Breastfeeding Alliance invites the community to the 3rd annual Latch On SA on August 1, 2015 at St. Mark the Evangelist Catholic Church. In connection with World Breastfeeding Week (Aug. 1-7), this event brings families together to provide support for and celebrate breastfeeding.

In addition to educational booths and vendors, Latch On SA will feature live music, food trucks, prize raffles and activities for kids. In a family-friendly environment, mothers get the support and information they need, and have fun with a community of peers. At 10:30am, those at Latch On SA can participate in The Big Latch On, a minute during which thousands of mothers across the globe will be breastfeeding their children simultaneously. They aim to exceed 2013’s record number of 23,906 global breastfeeding women and children.

Join them at Latch On SA on August 1st, in recognition of World Breastfeeding Week and The Big Latch On. In 2014, Latch On SA had 954 in attendance and 172 mothers breastfeeding during the global Big Latch On.

About The Birth and Breastfeeding Alliance of San Antonio
This organization is a 501 (c)3 non-profit founded in 2014 to provide education and support to mothers and young families from birth through early childhood in the San Antonio area. Latch On SA is the non-profits main event annually.

About World Breastfeeding Week
August 1 – 7 every year, the World Alliance for Breastfeeding Action hosts World Breastfeeding Week to raise awareness of the benefits of breastfeeding and the need for global support. World Breastfeeding Week is celebrated in 120 countries and marks the signing of the WHO/UNICEF document Innocenti Declaration, which lists the benefits of breastfeeding, plus global and governmental goals.

Benefits of Breastfeeding
The World Health Organization recommends breastfeeding exclusively for the first six months of a baby's life to optimize benefits, continuing to breastfeed for 2 years and as long thereafter as is mutually desired by a woman and her child. Children who are not breastfed are at increased risk of infant mortality, adult obesity, diabetes, cardiovascular disease, osteoporosis and pre-menopausal breast cancer and ovarian cancer.
Contact Information
Birth and Breastfeeding Alliance
Kaitlyn Scruggs

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