Las Vegas, NV, July 31, 2015 --(PR.com
)-- The National Multiple Sclerosis (MS) Society has partnered with Interbike, the largest bicycle industry trade show in North America, to present Bike MS: Las Vegas on September 19, 2015. The fundraising cycling event will return to the Las Vegas community and bring together hundreds of cyclists, volunteers, and people who want to change the course of MS, an unpredictable, often disabling disease of the central nervous system. MS affects more than 2.3 million people worldwide, and through events like Bike MS, the National MS Society raises more than $80 million annually to support MS research and programs.
Bike MS: Las Vegas presented locally by Interbike will offer cyclists a one-of-a-kind experience. Cyclists who pay the registration fee and meet the $100 fundraising requirement will also receive a complimentary entry to Interbike’s Customer Appreciation Day on Friday, September 18 at the Mandalay Bay Convention Center. Interbike’s Customer Appreciation Day allows the public to experience the latest in bikes, gear and technology from more than 1200 brands that exhibit at the trade event each year. Besides having the opportunity to see the latest products and chat with company executives, attendees will be able to test bikes on Interbike’s new indoor test track – The Circuit presented by Shimano. Here riders can hop aboard e-bikes and test their power over the on-course hill, roll through obstacles on fat bikes, and more.
“MS has touched so many of us through friends and family, that when the MS Society approached us about supporting a ride in and around Interbike, we just knew we had to get involved,” said Pat Hus, Vice President of Interbike. “Combining our Customer Appreciation Day, the entire bike industry and this great ride makes for a great weekend of cycling, and I hope we’re able to make a significant impact in the battle against this horrible disease.”
On Saturday participants will choose between 30 and 50 mile route options, both offering spectacular views of Las Vegas. To participate in Bike MS: Las Vegas, each rider agrees to raise a minimum of $100 to support life-changing programs and services, and to fund cutting-edge research to stop progression, restore function, and end MS forever.
“We are very excited to partner with Interbike to bring Bike MS back to the Las Vegas community,” said Julie Kaufer, Chapter President of the Southern California & Nevada Chapter. “This is a wonderful way for people to experience all that Interbike has to offer while raising money and awareness for a cause that impacts many people in our local communities.”
Riders can sign up as individuals or form a team. Registration is available online at www.bikeMSlasvegas.org. Donations for riders and teams are also accepted by clicking “Donate” and entering the rider’s name. For more information, contact 1-855-372-1331 or email FundraisingSupport@nmss.org.
About Multiple Sclerosis
Multiple sclerosis, an unpredictable, often disabling disease of the central nervous system, interrupts the flow of information within the brain, and between the brain and body. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 2.3 million worldwide.
About the National Multiple Sclerosis Society
The Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. In 2014 alone, through our comprehensive nationwide network of programs and services, the Society devoted $122.2 million to assist more than one million individuals to connect to the people, information and resources they needed. To move us closer to a world free of MS, the Society also invested $50.2 million to support more than 380 new and ongoing research projects around the world. The Society is dedicated to achieving a world free of MS. Learn more at: www.nationalMSsociety.org.
Interbike is the largest bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. Established in 1982, the show gathers more than 1,200 cycling-related brands, over 25,000 total attendees annually and is considered one of the most important global trade events for the bicycle industry.
Interbike is one of 90 premier trade events owned and operated by Emerald Expositions, a leading producer of large business-to-business tradeshows. Emerald Expositions, based in San Juan Capistrano, CA produces shows and conference events globally that connect more than 525,000 buyers and sellers across nine diversified end-markets. Markets covered include general merchandise, sports, hospitality and retail design, jewelry, photography, decorated apparel, building, healthcare and military.
More information about Interbike can be found at www.interbike.com.
Communications and PR Director