The Knowledge Group
The Knowledge Group

Margo Wolf O'Donnell, Shareholder, Vedder Price to Speak at the Knowledge Group’s Social Media in Marketing: The Dos and Don'ts in 2015 Live Webcast

New York, NY, August 08, 2015 --( The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Margo Wolf O'Donnell, Shareholder, Vedder Price will speak at the Knowledge Group’s webcast entitled: “Social Media in Marketing: The Dos and Don'ts in 2015 Live Webcast.” This event is scheduled for September 21, 2015 from 12:00pm – 2:00pm (ET).

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About Margo Wolf O'Donnell

Margo Wolf O’Donnell is a Shareholder at Vedder Price and a member of her firm’s Litigation and Labor and Employment practice areas. Margo has received numerous accolades for her work defending companies in cases involving breach of contract, business torts and employment issues, as well as for her training and counseling in the prevention of litigation, including social media issues. Law Bulletin Publishing Company recognized Margo as one of 15 "Women Making an Impact" in its first edition of Women in Law, and selected Margo for its inaugural “40 under 40 Hall of Fame” award. Today's Chicago Woman magazine featured Ms. O'Donnell as one of its "100 Women to Watch" and Illinois Super Lawyers has repeatedly picked Margo as one of the “Top 100 Attorneys in Illinois,” and “Top 50 Women Attorneys in Illinois.” Margo holds an “AV Preeminent” Peer Rating by Martindale-Hubbell (the highest possible rating). She was honored as one of The Best Lawyers in America, and Legal 500 United States recognizes Margo in the Labor and Employment—Workplace and Employment Counseling category. Margo also is a Fellow of the American Bar Foundation and the Litigation Counsel of America. Margo graduated magna cum laude with distinction from Yale University, and she received her juris doctorate from the University of Michigan Law School. She can be reached at or 312. 609.7609.

About Vedder Price

Vedder Price enjoys an outstanding reputation as a leading employment law firm, with strong credentials and experience representing private- and public-sector management clients of all sizes on a wide range of employment matters—from Equal Employment Opportunity counseling and litigation to employee benefits and international employment law issues. Our attorneys combine deep employment law knowledge with experience in the manufacturing, construction, transportation, retail, health care, mining, airline, food, telecommunications, financial services, insurance and publishing industries, to name just a few.

Event Synopsis:

Social media is evolving very quickly and encompasses a wider range of media and subjects than it did a year ago. Companies often make the mistake of trying to focus upon all forms of media to the exclusion of a sensible and effective approach to marketing in appropriate media. Hence, they run the risk of sending the wrong message and even violating the law; as has happened with excessively brief advertising of regulated products on Twitter.

With so many newly emerging opportunities in social media such as video, mobile, and even in basic advertising, a pragmatic approach is needed to organize and budget for social media marketing. More companies allow or even encourage their employees to be advocates of their brands which has significant benefits, but also poses some serious risks.

In this two hour, live webcast, a panel of thought leaders and practitioners assembled by The Knowledge Group will discuss the most significant issues of Social Media in Marketing. The speakers will provide advice and best practices to ensure the development of a sensible and compliant social media strategy for marketing in 2015 & beyond.

Key Issues:
- Social Media’s Role in Marketing
- Social Media Policies and Regulatory Issues
- Major Challenges and the Dos and Don’ts of Social Media
- Practical Implications of Social Media on Marketers
- Social Media and Corporate Identity
- Reputation Management
- Empowering Employees With Social Media
- Monitoring Platforms and Metric Analysis
- Best Practices and Strategies for Using Social Media in Marketing
- Compliance Programs and Risk Mitigation
- Potential Sanctions and Liabilities

About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series

The Knowledge Group, LLC was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register to an event, please visit:
The Knowledge Group
Thomas LaPointe, Jr., Executive Director
Therese Lumbao, Director
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