New York, NY, August 11, 2015 --(PR.com
)-- The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Steven M. Weinberg, Partner, Holmes Weinberg, PC will speak at the Knowledge Group’s webcast entitled: “Social Media in Marketing: The Dos and Don'ts in 2015 Live Webcast.” This event is scheduled for September 21, 2015 from 12:00pm – 2:00pm (ET).
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About Steven M. Weinberg
Steven Weinberg is a founding partner of Holmes Weinberg PC, a boutique entertainment, intellectual property, technology, media and branding law firm based in Malibu CA. Steven consistently has been identified as one of the leading lawyers in his fields of practice, including recognition in Best Lawyers in America, Southern California Super Lawyers, the LA Business Journal, the TMR 1000, and Who’s Who in International Business Law. He has been counseling his clients on branding, media, technology, advertising and promotional activities and issues for over 30 years, and has been practicing interactive media and marketing laws since the late 1980’s. His clients include and have included many of the best known retailers, consumer products, digital and software technology, food and beverage and fashion industry companies in the country, as well as many start-ups and smaller companies in these industries. Celebrities and media personalities, leading film, video and television production companies, major studios and record labels also are and have been his clients. Admitted in California, New York and Arizona, Steven’s practice today consists of counseling, transactions and litigation in entertainment, branding and trademarks, online and social media, online and mobile technology, advertising and marketing, copyright, rights of publicity, and licensing. He also serves as outside general counsel to the world’s largest language interpretation company, and a number of smaller companies in social media, mobile technology, entertainment, fashion and retail industries.
About Holmes Weinberg, PC
Holmes Weinberg PC is a boutique law firm based in Malibu, CA with lawyers in California, New York and London. Consistently recognized as a Best Law Firm in America and its principals regularly recognized as leading lawyers in their practice areas, its focus is on deals, counseling, transactions and litigation involving intellectual property assets, primarily in the fields of entertainment, brands and branding, software and mobile technologies and media. It also has a worldwide trademark filing practice. Its clients include Academy Award® and Emmy Award® winning entertainment professionals, major athletes, a number of the world’s most recognized brands, and a wide spectrum of smaller companies and individual entrepreneurs in the entertainment, food & beverage, fashion, fitness, technology, media, and mobile spaces. The firm also has an extensive brand consulting business, assisting brands, celebrities and media personalities in developing and exploiting their brands, designing and implementing effective brand expansion, as well as consumer and internal communications, including the use of social and other interactive media.
Social media is evolving very quickly and encompasses a wider range of media and subjects than it did a year ago. Companies often make the mistake of trying to focus upon all forms of media to the exclusion of a sensible and effective approach to marketing in appropriate media. Hence, they run the risk of sending the wrong message and even violating the law; as has happened with excessively brief advertising of regulated products on Twitter.
With so many newly emerging opportunities in social media such as video, mobile, and even in basic advertising, a pragmatic approach is needed to organize and budget for social media marketing. More companies allow or even encourage their employees to be advocates of their brands which has significant benefits, but also poses some serious risks.
In this two hour, live webcast, a panel of thought leaders and practitioners assembled by The Knowledge Group will discuss the most significant issues of Social Media in Marketing. The speakers will provide advice and best practices to ensure the development of a sensible and compliant social media strategy for marketing in 2015 & beyond.
- Social Media’s Role in Marketing
- Social Media Policies and Regulatory Issues
- Major Challenges and the Dos and Don’ts of Social Media
- Practical Implications of Social Media on Marketers
- Social Media and Corporate Identity
- Reputation Management
- Empowering Employees With Social Media
- Monitoring Platforms and Metric Analysis
- Best Practices and Strategies for Using Social Media in Marketing
- Compliance Programs and Risk Mitigation
- Potential Sanctions and Liabilities
About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series
The Knowledge Group, LLC was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register to an event, please visit: http://theknowledgegroup.org/