Appliance Repair Pros Serving Frisco, TX Use Web Marketing Tactics to Reach Prospective Customers

Frisco, TX, August 12, 2015 --(PR.com)-- In today’s digital world, small businesses can benefit greatly from implementing Web marketing techniques, especially as part of a comprehensive marketing plan. The latest business to join the trend is Frisco’s All Appliance Repair, which offers residential appliance repairs to homeowners throughout the local region. With help from the online marketing specialists at Prospect Genius, All Appliance Repair hopes to make the process of finding its Web site quick and hassle-free.

Many consumers’ first reaction when they discover that they need appliance repair is to go online and search Google, Bing, or Yahoo! for local appliance repair services. A recent Pew Internet & American Life Project study found that approximately 85% of adult Internet users visit a search engine daily, and those queries include people in need of reliable appliance repairs. That’s why it’s so vital for All Appliance Repair to have a Web site that’s active, informative, and easy to locate via a search engine query.

In order to help All Appliance Repair’s site perform well on search engine results pages, Prospect Genius is using a process known as search engine optimization, or SEO. By incorporating industry- and location-specific keywords into All Appliance Repair’s Web site copy, Prospect Genius can help search engines view the site as extremely relevant to queries using those keywords. So, Frisco-area queries using terms like “refrigerator repair,” “washing machine repair,” and “oven repair” should now be more likely to lead to All Appliance Repair.

“Studies have shown that sites in the top two or three search engine results get the most traffic following the search,” explains Matt Gallo, a Web marketing specialist employed by Prospect Genius. “By pushing All Appliance Repair as close as possible to those coveted top slots, we’re helping the business get seen by more local residents who are seeking the appliance repair services it offers.”

All Appliance Repair is staffed with appliance repair specialists who have more than 20 combined years of experience. The business offers refrigerator repair, dishwasher repair, and more to homeowners in and around Frisco.