MuLondon Organic Skincare Joins SAFE New Zealand's Cruelty-Free Shopping Guide

MuLondon Skincare Latest Addition to SAFEshopper, SAFE's Cruelty-Free Guide for New Zealand Shoppers.

London, United Kingdom, August 21, 2015 --( MuLondon is delighted to announce that its entire organic skincare range has been included in SAFEshopper, New Zealand's premier cruelty-free shopping guide. SAFEshopper is produced by SAFE (Save Animals From Exploitation), New Zealand’s leading animal advocacy organisation, and helps Kiwi shoppers use their consumer power to select cosmetic and household products that have not been tested on animals. All companies appearing in the guide have signed a legally binding statement confirming that they do not conduct animal testing of any cosmetic or household products or ingredients, nor do they sell their products to countries requiring animal testing by law.

“We are extremely pleased to welcome MuLondon to SAFEshopper, SAFE's cruelty-free guide for New Zealand shoppers-on-the go. It’s exciting adding new companies to our growing list, because this means increased cruelty free options, which signifies less animal cruelty as well as more happy shoppers.” - Amanda Sorrenson, Head of Marketing and Communications, SAFE New Zealand.

The award-winning range from MuLondon includes deliciously ethical products such as the Organic White Chocolate Truffle Moisturiser, the Organic Marigold, Frankincense & Myrrh Moisturiser and the Organic Rose, Rosehip & Rosemary Foaming Face Wash – all 100% vegan and cruelty-free.

Boris Zatezic, Founder and Head Cream-Whipper at MuLondon, says: “I am excited that SAFE New Zealand has added MuLondon to their SAFEshopper guide. MuLondon has a strong stance against animal testing, and our listing in SAFEshopper shows our customers in New Zealand that this is an issue that's important to us. The entire MuLondon range is listed as cruelty-free and suitable for vegetarians and vegans, which helps connect us with our growing audience of conscientious shoppers in Australasia.”

More information about the award-winning organic range of cruelty-free and vegan moisturisers and cleansers from MuLondon is available at

MuLondon contact: Boris Zatezic, Founder and Head Cream-Whipper
Address: MuLondon, 64C Evelyn Street, London SE8 5DD, United Kingdom

SAFE New Zealand contact: Amanda Sorrenson, Head of Marketing and Communications
Address: SAFE, PO Box 5750, Wellesley St., Auckland, 1141, New Zealand
Phone: +64 9 361 5646

About MuLondon

MuLondon is an award-winning skincare range from London, UK, specialising in producing the finest natural products for skin, body and home from pure and certified organic ingredients. MuLondon products contain no artificial preservatives, emulsifiers or fragrances or any animal ingredients. Instead, pure natural essential oils and herbal extracts are used to divinely scent and gently preserve. All suppliers of ingredients to MuLondon are thoroughly vetted and share the company's green and ethical ideals: proactive environmental, recycling and fair-trade policies, support for community projects, and most importantly, no animal testing.

About SAFE

SAFE (Save Animals From Exploitation) is New Zealand’s leading animal advocacy organisation. Founded in 1932, SAFE aims to make significant improvements to the lives of animals by raising awareness, challenging cruel practices and changing attitudes. With over 20,000 members, supporters and a small group of dedicated staff, SAFE undertakes high-profile campaigns, public stalls, displays, demonstrations, meetings, education services and research to foster a more informed understanding of the state of human-animal relations in contemporary Aotearoa New Zealand.
MuLondon - Natural Organic Skincare
Boris Zatezic