Ambu Partners with ValueCentric in Data Enhancement Initiative

Ambu chooses ValueCentric for their expertise in data cleansing and enhanced Master Data Management services.

Orchard Park, NY, August 27, 2015 --( ValueCentric, the leader in Connected Healthcare Intelligence announced today a partnership with Ambu, a manufacturer of diagnostic and life supporting devices, to provide enhanced master data management services for their US operation. Ambu approached ValueCentric citing a need to consolidate and enrich their facility data into one system to be utilized across their US organization.

ValueCentric’s master data management solution is known for its broad scope and breadth of market knowledge. Master data management services consist of facility data management (including address normalization), facility data consolidation and de-duplication, and facility enrichment, including assignment of advanced targeting metrics and relationships. As part of the Enhanced MDM services, ValueCentric will help improve Ambu’s target account selling process and provide key demographic information about leading prospects such as bed count and GPO relationships.

ValueCentric’s Target Account Selling service gives manufacturers the ability to analyze the entire market and target new sales efforts at high potential opportunities. Ambu key decision makers plan to utilize ValueCentric’s wealth of knowledge across all classes of trade to expand their business into new anesthesia centers. “We’re excited to get started with the target account data to gain additional visibility into our market. ValueCentric’s solution provides us with the perfect opportunity to really narrow down the scope of sales targets and focus our efforts on the most fruitful opportunities,” said Michael Masilonis, Vice President of Anesthesia Sales.

Ambu executives state their decision to partner with ValueCentric was heavily influenced by their best in class master data management capabilities and extensive breadth of industry data. Further, ValueCentric has an outstanding history providing highly accurate data cleansing and IDN/GPO cross referencing. Coupled with ValueCentric’s Target Account Selling tool, Ambu believes their partnership with ValueCentric will help them to optimize their selling efforts and grow their business within the anesthesia market, and beyond.

About ValueCentric:
ValueCentric is the leader in medical supply and pharmaceutical channel data management and analytic solutions. Their mission is to provide unprecedented market insights and to help customers achieve optimal product performance from the factory to the patient. ValueCentric is trusted by major MedSurg and pharmaceutical manufacturers including marquee customers Siemens Healthcare Diagnostics and Smith & Nephew Wound Management. Their ValueTrak solution leverages greater data visibility for smarter business decisions across a variety of healthcare companies including branded, generic, specialty, and medical supply firms.

About Ambu:
Ambu develops, produces and markets diagnostic and life-supporting devices for hospitals and rescue services. Ambu has three business areas: Anesthesia, Patient Monitoring & Diagnostics, and Emergency Care. The primary products are visualization devices, ventilation products for artificial respiration, electrodes for ECG tests and neurophysiological tests, and manikins for first aid training. Ambu’s products are sold worldwide.
Jessica Bruyn