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MElely Introduces I’mUp: The First Power Bank with Integrated Beauty Kit

Milano, Italy, September 04, 2015 --( MElely srl is an Italian startup led by Antonio Sorrentini and Silvia Cirillo. It’s now introducing I’mUp, the world’s first power bank with integrated beauty kit, thought for all the women on the go. This is not only a fashion accessory, but also a design product with an elegant and trendy shape, merging the high quality Italian make-up with a 4300 mAh (max) portable battery charger, one of the most powerful you can find in the market, comparable in size. Availability begins from September 2, 2015 with a worldwide crowdfunding campaign on Kickstarter.

​The I’mUp’s unique battery, with 4300 mAh (max) capacity, is explicitly designed for this small product. It integrates with any electronic device that is rechargeable to a USB port, including mobile devices, tablets, smart watches, and cameras. For example, it fully charges your iPhone 5 in 41 minutes. Find more examples on I’mUp is practical, fashionable and refillable. Magnets allow the compact to stay sealed and secure, protecting valuables and documents from the makeup powder. MElely’s I’mUp is a patent-pending product.

Multi­task efficiently by charging your phone and matching up your cheeks while on the move. Simply throw the compact into your purse or cosmetic bag to have your makeup and charger wherever you go. You can even use it in the dark thanks to its built­in LED System. The eco­friendly blush palette is designed to be refilled, so you can simply replace the powder pan when it’s over, or customize your own.

I’mUp’s lightening refillable blush is composed by a perfectly balanced four colours palette: just a few brush strokes on the cheekbones and on the crucial parts of your face and you’ll achieve a fantastic long lasting result on your skin. The 100% organic formula “Made in Italy” contains powerful and nutritious ingredients such as shea butter, jojoba oil, almond oil, cocoa butter, rice powder, lastly hyaluronic acid, which will both hydrate and soften your skin.
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GianPaolo Improta

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