New York, NY, September 05, 2015 --(PR.com
)-- The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Ronald R. Camhi, Office Managing Partner, Michelman & Robinson, LLP will speak at the Knowledge Congress’ webcast entitled: “Understanding the FTC’s Guidelines on Digital Advertising: A 2015 Update Live Webcast.” This event is scheduled for Friday, September 4, 2015 @ 3:00 PM to 5:00 PM (ET).
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About Ronald R. Camhi
Ronald Camhi is the Managing Partner of Michelman & Robinson, LLP’s (M&R’s) Los Angeles office. Mr. Camhi is the Chair of the firm’s Advertising & Digital Media Department, and has represented some of the nation’s largest advertising and media buying agencies, direct response and digital media companies, and advertising and media consultancy businesses. He leads a team of attorneys in providing counsel for virtually all of his clients’ legal needs - from prosecuting and defending client rights in litigation, arbitration and alternative dispute forums to corporate matters including mergers and acquisitions. Mr. Camhi is consistently named to the list of Southern California Super Lawyers, and mentioned in Marqis’ “Who’s Who in Jurisprudence.” Mr. Camhi was named one of the “Most Influential Lawyers in Digital Media & e-Commerce Law” by the Los Angeles Business Journal.
About Michelman & Robinson, LLP
Michelman & Robinson, LLP (M&R) is a national law firm that offers an Advertising & Digital Media Department with a large West Coast and East Coast presence, uniquely positioning to service national clients that operate in diverse market sectors. M&R attorneys provide in-depth legal services to traditional advertising, creative, and media buying agencies; advertisers, multi-channel networks; Internet publishers and other content providers. They represent clients throughout every corner of the digital ecosystem, constantly staying abreast of changing trends and developments. M&R attorneys are nimble and forward thinking, and their practice continually expands with each new technological innovation. For more information, please visit www.mrllp.com.
Today, most people own an electronic device connected to the Internet. It is possible to identify and tract anyone, except the ‘protected elite’, with online tracking, of which the victim is unaware, to provide Digital Advertising; among other things.
Smartphones, tablets, personal computers, connected TVs, and even smart watches and other ‘wearables’ are traceable. In the case of ‘device finger-printing’, users generally cannot prevent it. ‘Zombie’ cookies circumvent a user’s ability to delete all relevant cookies. Some advertising tracking services employ these methods, and companies may unknowingly receive copies of re-spawned cookies in direct violation of their own privacy policies.
In 2013, the Federal Trade Commission filed against Epic Marketplace over a controversial tracking technology using ‘history-sniffing’ technology to create marketing profiles of users based on sites they had visited; including financial and medical sites (incontinence, pregnancy, arthritis, etc.).
In November 2015, the Federal Trade Commission (FTC) Bureau of Consumer Protection will hold a workshop to discuss use of Cross-device Tracking Systems and to suggest how advertising companies might be able to mitigate the risks of regulatory action by the FTC and other authorities when they are using such ‘targeted advertising’.
In this two-hour, live Webcast, a panel of distinguished professionals and thought leaders organized by The Knowledge Group will help companies to better understand the significant privacy violation risks that firms may face when using Digital Advertising methods. Speakers will provide an in-depth review and discussion of the latest technologies and help companies and their counsel Understanding the FTC’s Guides in Digital Advertising. Speakers will also offer best practices in developing and implementing an effective and compliant digital advertising program.
Key issues that will be covered in this course are:
· The FTC’s Disclosure Guidelines
· True or False – The Reliability of Online Reviews and FTC Enforcement and Competitor Litigation
· Cross-Device Tracking: What is it and What Can We Expect from the FTC
About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series
The Knowledge Congress was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register to an event, please visit: http://theknowledgegroup.org/