Teeth Whitening Brings Self-Confidence and Happier Lifestyle to Millions

Millions of people suffer from low self-esteem as a result of a less than radiant smile, but now the same teeth whitening solution used by dentists is being made available to people who want to whiten their teeth at home to save money.

Santa Rosa Beach, FL, December 09, 2007 --(PR.com)-- People with discolored or stained teeth tend to refrain from smiling, and that effects their self-esteem and the impression they make on other people.

"When you think of a really happy and successful person, you envision a smartly dressed individual who's full of energy and always ready to give a radiant smile. If you are not happy with your smile you tend to hold back and not smile. The negative energy you give affects every aspect of your life ­ your relationships, your career, your well-being," explained Belinda Sinclair, vice president of operations for NovaWhite.

According to the American Academy of Cosmetic Dentistry, research reveals that 74 percent of survey respondents feel that an unattractive smile can hurt their chances of success in their careers and 99.7 percent agree that a perfectly good smile is an important social asset. Beall Research and Training of Chicago found that most of us preview people with great smiles as "more successful and intelligent."

Sinclair's company has developed a home version of the same teeth whitening solution used in dental offices. The kit is custom made by a dental lab and shipped directly to the customer, which cuts out the cost of the middleman ­ the dental office. Information about the kit and how it works can be found at the company web site at http://www.NovaWhite.com

"The results are dramatic, and our customers literally become happier, more outgoing, and increase their self-confidence immediately after they see themselves in a mirror upon completion of the first application. It is amazing the change that comes over them just by making their teeth whiter," said Sinclair.

Home teeth whitening works through the use of a whitening agent that is applied directly to the teeth. A chemical reaction occurs deep in the tooth enamel, breaking down the organic deposits responsible for stains.

The NovaWhite system uses the same carbamide peroxide based whitening gel that dentists use. Consumers can order online, make the impressions themselves, then apply the whitening gel using the dental lab custom trays at home without impact to busy schedules.

The custom fitted mouthpiece is created by the dental lab from impressions made by the consumer and sent to the lab. It is an inconspicuous appliance that fits comfortably over the teeth. The whitening solution removes stains by oxidizing them to a whiter color. This process makes the overall tooth color closer to its natural unstained color.

About NovaWhite:
NovaWhite.com. USA headquarters in Santa Rosa Beach, Florida. The company uses a global network of dental labs to bring the same teeth whitening process used in dental offices directly to consumers for home use.

Press Contact:
Belinda Sinclair
866-551-6682 (NOVA)

NovaWhite Professional Teeth Whitening
Belinda Sinclair