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Davidson Realty Reports Higher Home Values, Faster Sales Thanks to Home Improvement Incentive Program

Davidson Realty, Inc. has experienced reductions in time on the market and increases in home values for properties that have taken advantage of its new seller incentive program.

St. Augustine, FL, September 11, 2015 --( Since launching a new seller incentive program in early 2015, Davidson Realty, Inc. has experienced reductions in time on the market and increases in home values for properties that have taken advantage of the program.

For any homeowner that lists a home with Davidson Realty, the incentive offers $500 to be used towards any home improvement project. So far, sellers have used the funds for landscaping and yard work, flooring, painting, repairs and other mechanical upgrades.

Davidson agent Don Gibson sold a home in four days and close to $25,000 above the list price after installing a new air conditioning unit that increased the home's heated/cooled square footage, and Davidson agent Mirtha Barzaga turned around a home in five days after completing repairs and painting.

Davidson agent Joanne Samuelson had similar success with a home that had been on the market for six months. "We used the incentive for mulching and trimming bushes in order to make the front look fresh and sharp. There were several showings and we were under contract in 12 days for $100 above the list price. The homeowner was thrilled."

Sherry Davidson, President of Davidson Realty, Inc., said, "We had anticipated that sellers would benefit from the incentive by enhancing their curb appeal, but it has been successful beyond our expectations. Homeowners have seen their home values go up almost instantly and their homes are selling much more quickly—just days instead of months."

Davidson Realty plans to continue the program through the end of the year. For more information about Davidson Realty's seller incentive program, contact Peyton Davidson at (904) 940-5000 or visit

About Davidson Realty, Inc.
For more than 25 years, Davidson Realty, Inc. has been a leader in Northeast Florida real estate, marketing and selling residential and commercial properties in Jacksonville, St. Augustine and surrounding areas. The firm has been recognized as one of the area's 50 Fastest Growing Companies and Best Places to Work by Jacksonville Business Journal, and one of Florida's Best Companies to Work For by Florida Trend magazine. Davidson Realty boasts more than 50 Realtors with a variety of client-focused specialties from Certified Distressed Property Experts to multi-lingual agents. The firm's sister companies include Davidson Property Management, Davidson Development, Davidson Referral Network and non-profit foundation Davidson Cares. For more information about Davidson Realty, call 904-940-5000 or visit Fan, follow and see Davidson videos on Facebook (, Twitter ( and YouTube (
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Cathy Eng

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