Rochester, NY, September 17, 2015 --(PR.com
)-- Brothers All Natural announces today the availability of Disney’s “Frozen” Brothers All Natural freeze dried fruit snacks. The product launch marks an expansion of the Company’s line of Disney packaging. The Company now produces four lines of healthy fruit snacks featuring Disney characters.
“It can be tough to get kids to eat healthy,” says Travis Betters, CEO of Brothers. “Adding recognizable Disney characters to a healthy, good-for-you snack makes it easier for parents to introduce healthy eating habits without having to fight about sugar-packed alternatives.”
According to the Centers for Disease Control (CDC), childhood obesity has more than doubled in children and quadrupled in adolescents in the past 30 years. Healthy lifestyle habits, including healthy eating, can lower the risk of becoming obese and developing related diseases, the CDC indicates. The CDC also reports that the food and beverage and entertainment industries influence the dietary and physical activity behaviors of children.
“I’m happy that Brothers is in a place where we can help bring a healthy, delicious snack to kids everywhere,” says Betters. “Maybe our Fruit Crisps will start to have a positive influence on what kids eat, and in some small way, how they ultimately lead healthy lives.”
Brothers expects new “Frozen” themed freeze dried fruit snacks to be on store shelves, like Walmart and Wegmans, in October. For a limited time starting September 15, the Company will be accepting pre-orders for the product on its website, www.brothersallnatural.com.