Atlanta Based Start-up, RealBlender Launches Today, Bringing a Tenant-First Approach to Commercial Real Estate Search

Refreshing traditional marketing approaches, RealBlender simplifies commercial real estate search.

Atlanta, GA, September 25, 2015 --( Today, the RealBlender platform launches in Atlanta, aiming to deliver a tenant-first approach to the commercial real estate search process.

Commercial Real Estate has long focused on larger square foot transactions, coupled with outdated marketing methods. RealBlender differentiates by focusing on small to mid-sized spaces. The RealBlender platform ensures these spaces are easily discoverable by prospective tenants, creating a seamless marketing approach for landlords and brokers.

“We’re providing a different approach to CRE altogether. It’s fairly simple, our goal is to improve upon a model that isn’t very efficient or effective and ultimately provide tenants with one site where they will have the ability to freely search availabilities without any restrictions or limitations,” says Robert Poirier, Founder and President of RealBlender.

The free, hyper-transparent marketing platform, available at allows brokers and landlords to advertise their available spaces to prospective tenants in an effective, safe, and intuitive marketplace. Users can search, save, and communicate with property representatives all for free, in one easy interface.

RealBlender offers two simple, yet powerful products; free listings for brokers and landlords, coupled with the offering of an enhanced marketing package, PowerBlender. Power Blender listings will provide additional marketing options, greater features, and richer analytics. Power Blender will be available shortly after RealBlender launches.

Current options in the commercial real estate space take a broker or landlord-first approach, but RealBlender is the first marketing platform specifically built to address small to medium-sized business’s needs. An easy to use interface, monthly cost calculators, and helpful tool tips for non-commercial real estate types, are created to make the search process easier for prospective tenants.

“Anytime market studies show you that the majority of prospective tenants are still driving around snapping pictures of property signage with cell phones in hopes of finding space, you know there’s an opportunity to address an underserved market,” said Ryan Dickerson, who advises RealBlender on their product development strategy. Dickerson, who’s spent the better portion of his career managing marketing campaigns, and digital products for major brands, believes that the pay-per-listing model, and tenant-first approach are an unbeatable combination that the industry is ready for.

Disruption and innovation call Atlanta home
RealBlender has focused their platform’s launch on Metro Atlanta due to its high market visibility, abundance of small to mid-sized spaces, pro-startup mentality and tech-friendly atmosphere. Atlanta is home to over 20,000 commercial vacancies, so the RealBlender team believes that this size marketplace is the perfect foundation to solidify future growth.

About RealBlender
Atlanta-based RealBlender was founded in 2014 on one core principle: providing the best search experience in the Commercial Real Estate (CRE) industry, with a focus on ready-to-occupy vacancies. RealBlender modernizes the outdated methods of searching for available real estate in a specific area, while providing industry-leading, secure solutions for tenant reps, asset managers, and landlords.

Historically small and medium-sized businesses have had enormous trouble finding the appropriate spaces they need at prices they can afford. Landlords, Asset Managers, and Brokers have had an equally difficult time getting tenants for their smaller vacancies. RealBlender solves both client problems by providing a streamlined search experience that is focused on specific, individual requirements. This allows RealBlender to deliver a streamlined search experience that helps small-to-medium-sized businesses find the most appropriate space at an affordable cost.
Robert Poirier