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Innovation Direct, Inc.

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Innovation Direct™ at Forefront of Marketing Efforts for Murua Extension Invention

Miami, FL, September 25, 2015 --( An innovative and highly functional improvement on a widely used tool, the Murua Extension, has been developed by inventor Beatriz Murua of O’Neill, Nebraska. The invention’s unique design enables it to considerably enhance the utility of a standard ratchet wrench.

The Murua Extension’s proprietary features allow for the removal of sockets from difficult-to-access locations where a straight right angle cannot be used. The product is easy to install or remove from a ratchet or drill as needed. Additionally, the Murua Extension saves its users considerable time and effort and potentially prevent injuries. Furthermore, it is comparable in function to existing ratchet extensions and will be made available in a variety of sizes. Moreover, the Murua Extension will also be competitively priced and made from durable metals, adding to its appeal.

The inventor of the Murua Extension has developed a prototype that has been utilized with success. The Murua Extension is also the subject of Patent Pending status within the United States Patent and Trademark Office.

Mrs. Murua now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the hand tool products industry are currently being targeted as candidates to eventually commercialize the Murua Extension on a worldwide basis.

In July 2015, Mrs. Murua contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Murua Extension to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Murua Extension and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285

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