Fredericksburg, VA, October 01, 2015 --(PR.com
)-- News of extremist groups, such as ISIS, applying the power of social media to build a strong online presence have become more and more common, yet attempts to stem their progress have fallen flat. With a budget that exceeds most corporations’ advertising budgets, it’s easy to understand why.
With vast resources and technologically savvy operators these groups produce powerful messaging strategies and convincing propaganda, allowing them to reach potential recruits in a multitude of ways. The need to understand their methods and capabilities grows in importance as their application grows in scope.
Ryan Paterson, CEO of IST Research, will join a panel discussing these matters in a session titled, The Internet as the New Battleground: Communication Strategies in Countering Violent Extremism at The Concordia Summit in New York City. IST Research specializes in the development of the type of data collection and analysis technologies necessary to make progress on this front.
“ISIS is recruiting through a combination of social media posts, deep web content and peer-to-peer strategies, and they are much better at it right now than we in the Western world are at combating it,” said Paterson.
“There is work to be done on the individual actor level, as well as looking at the topics and ideas being discussed, and paying attention to the tone of those conversations. Success means having a firm grasp on the big ideas and the nuances included within the specific messages, and how they’re being shared,” he added.
The Concordia Summit is uniquely positioned as a host for discussions like this as the goal of the event is to foster the potential for effective cross-sector collaboration in the pursuit of a more prosperous and sustainable future for all. “I’m eager to join the other members of this panel, as well as the rest of the attendees in New York to share ideas in a way that allows these difficult conversations to continue even after we’ve all gone home,” notes Paterson.
About IST Research
IST Research is a small business that innovates technologies and processes to meet challenges around the world. Our work ranges from conversing with locals in Afghanistan to digitizing healthcare in Zambia to countering human trafficking through open data. Help us reinvent the way to communicate the edge, maximizing impact, minimizing conflict, mitigating risks, and engineering win-win solutions to some of the world’s most pressing challenges.