Dubai, United Arab Emirates, October 03, 2015 --(PR.com
)-- SPG Pro Members savoring the Unexpected with PAIRED.
Sheraton Jumeirah Beach Resort hosted a PAIRED SPG Pro Gathering as part of Paired, the new Sheraton food and beverage program comprised of artisanal small plates and eclectic bar snacks served alongside suggested premium wines and local craft beers. Paired stretches the boundaries of traditional pairing principles by blending ingredients together in new and unexpected ways for guests.
To celebrate the launch of PAIRED, Sheraton Jumeirah Beach Resort hosted a PAIRED SPG Pro Gathering at the Moods Bar, on the 30th of September 2015, between 6 PM and 9 PM.
The Sales & Marketing Team invited about 65 SPG Pro Members to experience the PAIRED Program. The attendees had the opportunity to explore new and local flavors and expand their palates. The event gave also the hotel culinary team an opportunity to showcase their creativity.
“Organizing a PAIRED SPG Pro Gathering at the Sheraton Jumeirah Beach Resort is not only an opportunity to showcase our Food & Beverage Team talents, but also provide our SPG Pro Members with knowledge and experience on the Paired program, as they are our drivers in the market,” says Dany Dagher, General Manager, Sheraton Jumeirah Beach Resort.
The PAIRED SPG Pro Gathering, hosted by Sheraton Jumeirah Beach Resort is one of the many events taking place around the globe in honor of the new Paired program.
Consumers can view additional information on the Paired Program details at Sheraton.com/Paired.
About Paired and Sheraton 2020
Paired is part of Sheraton 2020, a comprehensive 10-point plan revealed in June 2015 designed to put Sheraton Hotels and Resorts firmly back into the global spotlight. A nod to the plan’s clear five year vision, Sheraton 2020 also includes a new $100 million Sheraton-focused marketing campaign; the launch of the new premier tier, Sheraton Grand; continuous innovation of the Sheraton guest experience; an unwavering commitment to service excellence; the implementation of revenue and profit-driving initiatives to benefit owners and developers; and a goal of opening more than 150 new Sheraton hotels worldwide by 2020.
About SPG Pro
SPG Pro is a loyalty program designed to reward our business-to-business customers for the business they bring to Starwood Hotels & Resorts Worldwide, Inc. ("Starwood"). Professional meeting planners, travel agents are eligible to join SPG with the SPG Pro designation. Qualified executive assistants who live and work outside of the United States or Canada are also eligible to join SPG with the SPG Pro designation.
For more information on Sheraton Jumeirah Beach Resort, please visit www.sheratonjumeirahbeach.com, facebook.com/sheraton.jumeirah or follow the property on twitter.com/sheratonjumeira and Instagram.com/sheratonjumeirah.
For more information on Sheraton 2020, visit www.sheraton.com/transformation.
About Sheraton Hotels & Resorts
Sheraton Hotels & Resorts is on a mission to bring people together through communal experiences because we believe that travel is better when shared. As the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., Sheraton helps guests make connections at more than 430 hotels in more than 75 countries around the world through signature offerings such as the exclusive Sheraton Club lounge and Paired, our new menu of expertly matched small plates, premium wines and craft beers. The brand recently launched Sheraton 2020, a comprehensive 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton, like all brands within the Starwood portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s leading loyalty program. To learn more, visit www.sheraton.com. Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and facebook.com/Sheraton.
Sofia Santos, Director of Marketing at the Sheraton Jumeirah Beach Resort
+971 4 315 3889 / email@example.com