Toronto, Canada, October 07, 2015 --(PR.com
)-- Tangentia and Infernotions, a leading provider of cloud-based revenue attribution solutions, today announce a strategic partnership based on the companies’ synergies in the Canadian market and beyond. Under terms of the agreement, Tangentia will be the exclusive reseller and implementation partner for Infernotions’ revenue attribution products and services in Canada and India. Tangentia will also integrate Infernotions’ revenue attribution technology into T-Cloud, the leading cloud-based e-Commerce service for mid-market customers.
“Tangentia is very excited to be partnering with Infernotions,” says Vijay Thomas, Managing Partner of Tangentia. “This will enable us to expand and deepen our customer relationships with a new product and service offering that brings real value to our customers’ marketing and sales efforts.”
“Infernotions is pleased to be working with a partner like Tangentia, who has deep roots in the Canadian and Indian markets,” said Varun Madhok, CEO of Infernotions. “Our businesses are very complementary and we believe that this collaboration will yield a win/win/win scenario for Infernotions, Tangentia, and customers in these markets.”
Infernotions’ Revenue Attribution solution gives clear and unbiased guidance to marketing executives on the effectiveness of their marketing and where to spend next. The technology measures the contribution of advertising channels and channel partners in influencing shoppers across all stages of the purchasing journey - from acquisition to sale, and then the repeat purchases.
“As e-Commerce has turned toward omnichannel customer engagement, solutions like Infernotions’ revenue attribution technology represent a powerful new tool for marketers to truly understand all aspects of their customers’ behavior through the purchase path and participate in meaningful conversations that will drive higher conversions and repeat business,” said Feite Kraay, Partner, Tangentia Commerce Solutions. “We are constantly looking for new technologies that will help differentiate our T-Cloud e-Commerce service as the industry-leading e-Commerce platform for midmarket and up, and are happy to announce that under this collaboration, we will seamlessly integrate revenue attribution capability into T-Cloud to provide the deepest customer analytic capabilities available on the market.”
Tangentia is a leading boutique consulting, technology and outsourcing firm with a comprehensive portfolio of solutions that can bridge the most challenging technology gaps while creating significant cost efficiencies and competitive advantage across an organization and its supply chain. Founded in 2003, Tangentia has more than 1,000 customers worldwide and is a Premier Partner of IBM. Headquartered in Toronto, Canada, Tangentia has local offices in the U.S., India and Western Canada.
Infernotions, headquartered in Toronto, helps clients improve profitability through insights into the effectiveness of their marketing channels. Its flagship revenue attribution product provides full conversion path tracking across devices and channels, and combines these insights with econometrics and data mining to provide accurate attribution of customer revenue to online and offline marketing efforts.
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