Association Wins Competitive Edge, New Member Benefit:

Associations, Corporations to Follow Craft and Hobby Association’s Lead, Adding as Member Benefit.

Seattle, WA, December 13, 2007 --( The Craft and Hobby Association forged a partnership with The Retail Owners Institute® whereby CHA’s 5,700 members will have free and unlimited access to ROI’s web site starting Jan. 1, 2008.

The partnership gives the CHA a competitive edge over the many associations that never grow beyond offering the staple member benefits of discounted freight and bankcard savings. offers self-help financial management and tools that help retail owners better manage their toughest challenges: how to control inventory, debt, cash and profits.

“Through this new partnership, the CHA will better assist craft retailers by providing them with the necessary tools, resources and business know-how to thrive in a competitive market,” said Sandy Ghezzi, CHA’s vice president of marketing, member services and education.

“Craft and hobby retailers typically open a store because they love their craft or they love working with the people who share their interests and enthusiasms,” said Patricia Johnson, Co-Founder of The ROI. “They don’t open a store to be a CFO or controller. All too often, financial business issues make or break their dreams.” offers more than 200 pages of retail financial how-to information; more than 40 retail financial management how-to articles, a Short Course on Retail Financial Basics, online calculators for key retail math, and much more. Starting Jan. 1, all CHA Members get full Special Access Privileges to all of The ROI’s site, including the two-thirds of the site’s content that is in The ROI’s Members-Only Collection. CHA Members can access this $499 annual value at no charge.

“We are in discussions with other associations, franchises and manufacturers that work closely with their own network of independent retailers to offer special access memberships,” said Richard Outcalt, co-founder of The ROI. “We expect to sign several sizable deals in the coming months.”

For more information, contact The ROI at or 800-499-7531, or Sharon Baker at 425-890-9105.

About the CHA

The Craft & Hobby Association (CHA) is a not-for-profit organization consisting of 5,700 member companies engaged in the manufacture, distribution and retail sales of products in the $30 billion craft and hobby industry. The Association offers a broad range of member services, including market research, education and consumer branding initiatives. To learn more, visit

About The ROI

The Retail Owners Institute®,, is the foremost self-help resource on retail finance online. The ROI® offers a vast library of in-depth how-to articles on retail finances, as well as tips, training, and technology for the 92% of retailers considered "small businesses". Because of its proprietary, keep-it-simple communication techniques, The ROI has been called "a WebMD for retail owners." Each month more than 25,000 unique visitors use the how-to site for retailers, which is based in Seattle.

The Retail Owners Institute
Sharon Baker