Montana Legend and Gourmet Catalog Simplify Holiday Shopping with Gift Cards at Premium Kitchen Retailers

Red Lodge, MT, December 13, 2007 --( Montana Legend, founded by a 4th-generation premium Angus beef ranch at the foothills of the Rocky Mountains, has partnered with Gourmet Catalog, an organization of premium kitchen retailers, to simplify food gift-giving this holiday season. For the first time, Montana Legend gift cards for the ranch's premium steaks, roasts and ground beef will be available to pick-up at select kitchen stores nationwide.

According to Deloitte & Touche’s Annual Holiday Survey for the fourth straight year, gift cards are expected to be the top gift purchase, with more than two-thirds (69 percent) of consumers surveyed planning to buy them, compared with 66 percent last year.

“Food gifts are incredibly thoughtful and unique way to delight that hard-to-satisfy person during the holiday season,” said Keith Lauver, CEO of Montana Legend. “The gift cards offer several different selections of our premium meats and allow the recipient to pick the day that they will enjoy it.”

“We are delighted to work with Gourmet Catalog to perfect a gift card program for its members,” continued Lauver.

Buttery soft and succulent with surprising, mouth-watering taste, Montana Legend natural beef is regularly selected by America's leading chefs for its tenderness, flavor and color. The beef's extraordinary qualities are the result of hand-selected and humanely raised cattle, fed an all-natural, nutritious diet of field grasses and grains.

About Montana Legend
The story of Montana Legend dates to 1901, when Malcolm Mackay began ranching Angus cattle near Roscoe, Montana. Today, the fourth generation of his family continues that time honored tradition, producing beef prized by connoisseurs and featured in award-winning restaurants. Montana Legend premium beef stands apart for its succulent tenderness, mouth-watering flavor and all-natural color. More information at or (800) 838-5657.

Montana Legend
Rob Davis
(406) 446-4000