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Experts Share Arts Entrepreneurship Secrets at Essential Edge Live

Essential Edge Live, a powerful conference-style retreat for artists and arts professionals, features presentations by award-winning leaders in art direction, marketing, mindfulness, and creativity from around the country on October 29th and 30th, 2015 at the Hampton Inn & Suites in Raleigh, NC.

Raleigh, NC, October 15, 2015 --( Essential Edge 2015 speakers include Toronto-based art director, Nadine Prada, known for her work on the Dove Campaign for Real Beauty; Marissa Boisvert, Integrative Health Coach and founder of WANA (Where Awareness Nourishes Artistry); and Charles Gupton, photographer and the brain behind “The Creator’s Journey” podcast.

“I’ve found that the biggest block for artists is self-promotion, and not taking themselves seriously as business owners,” says Marissa Boisvert. “Being an artist is no different from any business owner. You need to connect and network with people in your field, and those who share the same interests. A lot can happen when artists cross pollinate, collaborate and ask for support.”

In addition to entrepreneurial insight, attendees will also have access to marketing support through a team of “One Stop Shop” professionals specializing in graphic and website design, product photography, copywriting and social media support.

A panel discussion, “Creative Revenue Streams for Creative Businesses,” will be facilitated by Beth Yerxa, founder TriangleArtworks. Panel participants include award-winning painter Eric McRay, designer and owner of Gather Creatives Michelle Smith, and internationally collected textile collage artist, Elaine O’Neil.

“It will be a powerful experience for people,” says founder Heather Allen. “We’re removing a lot of fear.”

Essential Edge Live is a two-day conference-style annual retreat for artists and creative professionals who want to nail down their 2016 marketing and revenue plans. The event kicks off in 2015 and strives to empower creative professionals through business and marketing training, community support, and annual business planning. The inaugural event features presentations by award-winning leaders in art direction, marketing, mindfulness, and creativity, and takes place on October 29 & 30, 2015 in Raleigh, North Carolina.
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