Stein Rogan + Partners and Vtrenz Form Alliance to Implement Precision Marketing for TransitCenter

Stein Rogan + Partners announced it has partnered with Vtrenz in order to optimize demand for products and services for one of its flagship clients, TransitCenter, Inc.

New York, NY, December 14, 2007 --( Stein Rogan + Partners announced it has partnered with Vtrenz, a pre-eminent marketing automation and lead management company, in order to optimize demand for products and services for one of its flagship clients, TransitCenter, Inc.

Acquired by Silverpop in May 2007, Vtrenz creates, executes and automates multi-channel marketing campaigns, scores and routes qualified leads to sales professionals, and analyzes marketing results through robust campaign analytics.

Tom Stein, President and CEO of Stein Rogan, comments, “Our Vtrenz partnership has enabled Stein Rogan to take our demand generation and CRM practice to a new level of proficiency and sophistication. Vtrenz has best-of-breed capabilities in the areas of lead classification, lead nurturing, lead management, prospect/customer activation, explicit and implicit data capture, and reporting.”

For TransitCenter, the non-profit organization behind TransitChek tax-free commuter benefits, which help to encourage mass transit and reduce traffic congestion, Stein Rogan created an integrated, multi-channel acquisition campaign in concert with a Vtrenz-powered automated lead nurturing campaign leveraging articles, white papers, telemarketing, surveys and special offers.

“By implementing precision marketing we’ve been able to identify and route high opportunity leads to the sales team,” adds Susan O’Sullivan, VP Marketing, TransitCenter,” and at the same time nurture ‘less-sales-ready’ leads, moving them steadily to ‘sale-ready’ status. We are now able to increase the alignment, efficiency and efficacy of our marketing and sales efforts and introduce our programs to a wider audience of commuting employees which helps us achieve our mission.”

“Precision marketing is an area with huge upside for B2B marketers. Stein Rogan’s proficiency in this area, enabled by the Vtrenz platform, is pivotal to our efforts to enable more effective and efficient demand generation for our clients,” Stein says.

The Agency is in the midst of a second client implementation, and anticipates at least four more in 2008.

About Stein Rogan + Partners
Stein Rogan + Partners ( is a full-service, integrated and interactive advertising agency that works with brand leaders in such categories as technology, media, entertainment, e-business services, communications, education, travel and more. Winner of 15 BMA ACE Awards in 2007 and named 2005 Small Ad Agency of the Year by BtoB Magazine, Stein Rogan has a client roster that includes ABN AMRO, Brinker Capital, Carey International, Diligent Technologies, Discovery Communications, McGraw-Hill Higher Education, Meredith Corporation, Moodlerooms, NLN Managed Services, OnForce, SchoolNet, SunGard, TransitCenter, Verint Systems and VMS.

About Vtrenz®, Inc.
Vtrenz, a Silverpop solution, is the leading on-demand marketing automation platform that empowers organizations of all sizes to generate demand for their products and services, close more sales and measure the impact of their marketing activities. Marketers are able to create, execute and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. Customers have access to additional services including world-class support, guidance from experienced marketing consultants, and live online training classes. For additional information on Vtrenz, go to

Stein Rogan + Partners
Barrie Rubinstein