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Consumer Health Brands, Inc.

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Consumer Health Brands Introduces DEFY®, a Functional Health Mix to Enhance Alcohol Metabolism

Morgan Hill, CA, November 01, 2015 --( Consumer Health Brands, Inc. (, a Silicon Valley-based provider of vitamin and nutritional products for the active social lifestyle, today announced DEFY®, a functional health powder mix designed to enhance alcohol metabolism and help next-day mental alertness. Be Social. Feel Good.® Each 7.5 gram powder packet mix contains a blend of electrolytes, B-vitamins and amino acids to mitigate the negative side effects of responsible alcohol consumption.

The company expects DEFY® to be available on, select online retailers, and retail shelves in the San Francisco Bay Area immediately, and is actively seeking distributors and retailers to help broaden its reach to new markets through direct store delivery. A 6-pack of 7.5 gram powder packets is available for $14.97 (MSRP) and designed to be delivered to retail stores for display on merchandising strips in the liquor and beer sections of the store.

“DEFY® is a powder supplement mix for on-the-go adults who enjoy an active social lifestyle,” said Chris Fenton, founder and CEO of Consumer Health Brands. “When social events and gatherings call for the consumption of adult beverages, a single DEFY® mix before, during or after social activities can enhance alcohol metabolism and help next-day mental alertness. DEFY® allows you to be social, and feel good.”

Each packet of DEFY® provides a blend of more than 19 high-quality FDA-compliant GRAS ingredients, including electrolytes, B-vitamins, amino acids, ginger root and milk thistle. It contains no caffeine, sugar or other stimulants. There is nothing artificial added to the mix. Every step of the DEFY® manufacturing process and sourcing of ingredients complies with the guidelines of the FDA. DEFY® is a product of the USA.

Using an enhanced proprietary formula that has been developed and perfected over the last 11 years, DEFY® combines a unique blend of high-quality ingredients that work synergistically to support the amino acid NAC (N-Acetyl L-Cysteine). NAC is a Glutathione building block that enhances alcohol metabolism by neutralizing acetaldehyde, the most common cause of negative side effects when consuming alcohol. In addition, a trio of electrolytes, including potassium, sea salt (sodium chloride) and magnesium help regulate the body’s natural fluid balance, promote absorption and rehydration.

For distributors or retailers interested in learning more about DEFY®, contact the company at 877-554-DEFY, or email For more information, visit or talk with the company on Twitter @DEFY, Instagram @DEFY or

About Consumer Health Brands
Consumer Health Brands develops, markets and distributes vitamin and nutritional products for the Active Social Lifestyle™. DEFY® is a functional health powder mix designed to enhance alcohol metabolism and help next-day mental alertness. The private company, based in Morgan Hill, CA, strives to bring new and disruptive solutions to market that help consumers around the world support their health and enhance personal well-being. For more information, visit or talk with the company on Twitter at @DEFY.

++ These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Note To Editors: To request a sample of DEFY® for product review consideration, contact

Media Contact:
Carleen LeVasseur
DEFY® Public Relations
(408) 264-6767
Contact Information
Consumer Health Brands, Inc.
Chris Fenton

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