Business Information & Media Summit Will Explore Millennials’ Impact on Media and Transformative Role in the Workplace

Conference Nov. 11-13 in Fort Lauderdale will Feature Keynote from Leading Expert on Youth Marketing, and Emerging Leader Awards

Washington, DC, November 05, 2015 --(PR.com)-- The Software and Information Industry Association (SIIA) – the principal trade association for the software and digital content industries – today announced that the Business Information & Media Summit (BIMS), taking place Nov. 11-13 in Fort Lauderdale, Fla., will include a special focus on the role and impact of millennials in the workplace and media industry.

The conference will feature a keynote by MaryLeigh Bliss, Chief Content Officer of Ypulse, a youth marketing research firm. Bliss oversees Ypulse’s online content and trend reports, acting as a culture and youth insights expert. In her keynote, Bliss will examine how the millennial generation is transforming organizational culture and the workplace trends.

By 2050, millennials will represent 75 percent of the workforce. To celebrate the next generation of leadership in B2B media, content, and information, the first Emerging Leader Awards will be given to five rising stars under 35 years of age, to be presented annually. A total of 20 finalists have been identified by a screening panel of SIIA executives. The final award winners selected by the Women’s Leadership Council will be announced on Thursday, November 12, during BIMS.

The annual summit brings together top digital content and B2B media executives for intensive discussions around data, audience engagement, digital advertising sales, revenue-generating marketing and business strategy. In addition to Bliss, keynote speakers this year include:

· Robbie Kellman Baxter – Author of The Membership Economy and founder of Peninsula Strategies. Baxter’s keynote will examine how the smartest and most successful companies are using radically new membership models, subscription-based formats and freemium pricing structures to grow their customer base - and explode their market valuation - in the most disruptive shift in business since the Industrial Revolution.

· Peter Goldstone – Chief Executive Officer of Hanley Wood. Goldstone spearheads new and innovative opportunities for the company’s growth and oversees the company’s three operating platforms. His keynote will explore how a traditional media company can transition to a sophisticated data-driven business information organization.

Members of the media are invited to attend. For more information or to register for the conference, please contact Farrah Kim at farrahkim@rational360.com.

These keynote speakers will join a roster of other senior executives who will speak at the Business Information & Media Summit:

· George Assimakopolous – Head of Client Engagement, Penton
· Doyal Bryant – Chief Executive Officer and Co-Founder, Universal Business Listing
· James Capo – Vice President of Digital Business Development, Access Intelligence
· Pete Caputa – Vice President of Sales, HubSpot
· Robert Carter – Vice President of Marketing, Soundview
· Matthew Cibellis – Director of Programming, Live & Virtual Events, Education Week
· Scott Clavenna – Chief Executive Officer, Greentech Media
· Ed Coburn –Senior Vice President & Lead Consultant, Mequoda Group
· Jim Cornehlsen – Managing Director, FutureSearch
· Benny DiCecca – Chief Executive Officer, Wellesley Information Services, a division of UCG
· Paul Borselli– Chief Client Officer, Digiday
· Robert Dippell – Vice President of Corporate Development, Praetorian Group
· Bobby Edgil – Executive Vice President of Sales and Business Alliance, BLR
· Mitch Eisen – Chief Technology Officer and Co-Founder, Real Magnet
· Ethan Eisner – Vice President and Managing Director, Lexis Nexis
· Sharon Gillenwater – Co-Founder and Editor-in-Chief, Boardroom Insiders
· Sheila Greco – President and Chief Executive Officer, SGA Talent
· Dan Hanover – Vice President, Access Intelligence
· Tim Hartman – Chief Executive Officer, National Journal Group
· Lev Kaye – Founder and Chief Executive Officer, CredSpark
· Tom Kemp – Chairman and Chief Executive Officer, Northstar Travel Media
· Leslie Laredo – President, The Academy of Digital Media
· Bradford Smith – President, Foundation Center

Who: The Software & Information Industry Association (SIIA), produced by SIIA’s ABM, CISD and SIPA divisions and the InfoCommerce Group
What: SIIA’s Business Information & Media Summit 2015 #BIMS15
When: November 11-13, 2015
Where: Marriott Resort, Fort Lauderdale Harbor Beach

For a complete schedule of events, visit http://www.siia.net/bims/PROGRAM. Updates in advance of the event are available using the conference’s Twitter hashtag: #BIMS15.

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net.
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