The Gift of “Pretentious Wine for Unpretentious People” Tops Wine Lover’s Wish List This Year

As the Boutique Wine Universe Continues its Rapid Expansion, Tobacco Road Cellars Continues Its Pursuit of the Perfect Holiday Gift

San Francisco, CA, December 16, 2007 --( Don’t let their Southern drawls fool you. These guys know their wine. These North Carolina based entrepreneurs’ penchant for California grapes led them to Napa Valley four years ago on a whim to create nearly half of their production to the lucky recipients. The other half (or so), they swear, they drank themselves.

Today, owners Jason Earnest and Dusty Field have nearly a dozen bottlings under their belt, a harem of collectors and wine lovers vying for a bottle or two of their limited production, and the endorsement of the nation’s best known wine aficionado and blogger – Gary Vaynerchuk (, who touts the wine as “STUPID GOOD.” (Watch his reaction to their wine on video at

Note to Media: A b-roll package is available

Following on the extremely successful release earlier this year of their 2005 Cabernet Sauvignon, “VITALITY,” Tobacco Road Cellars is offering two gifts designed to showcase their extraordinary wines this holiday season.

2005 Cabernet Sauvignon Private Reserve-Napa Valley

This 2005 Private Reserve is a limited first edition 300 bottle series designed by contemporary artist Peter Sergison commissioned by Tobacco Road Cellars. Each bottle is numbered and hand signed by Earnest and Field and will make a fine addition to any wine collector’s cellar. Each year connoisseurs throughout the world wait, glass in hand, to savor this quintessential wine experience.

One Bottle: $290

Three Bottles: $870

Twelve Bottle Case: $3132

Regency Club Membership –

They’ve narrowed their favorite vintages to the pinnacle three – Cabernet Sauvignon, Pinot Noir, and Syrah and are offering the trio priced at $180.

This gift comes with membership to their Regency Club. This exclusive club was established with the same care and attention lavished on their wines and vineyards. Only 300 memberships are available and must be ordered in December 2007.

Limited Offering Priced at $180

To purchase these gifts or any of their wine, please visit www.TobaccoRoadCellars or call Dusty, Jason, or Amber at +1.888.770.3635.


They have a b-roll package that includes:

- Photos from launch events
- Sound bites from marquis brand wine aficionados
- Interviews with Dusty, Jason, and the winemakers
- The secret of why one bottle of TRC can last far longer than any other
- Volumes of professional video shot at the vineyard, picking grapes, tasting wine, etc. Video sample is available at

About Tobacco Road Cellars

Tobacco Road Cellars offers limited production wines sourced from the finest vineyards in Napa Valley, Sonoma and Santa Barbara, California to produce world-class Cabernet Sauvignon, Pinot Noir and Syrah. Each bottle is made by hand – from the skilled hands that choose the most succulent grapes - to the refined palettes who taste an endless combination of California varietals in search of the ultimate union worthy of the Tobacco Road name. Each bottle is corked and hand-dipped in wax to ensure the contents will age with distinction and grace. These world-class wines are available only to Regency Club members, top-tier hotels and restaurants, and selected wine collectors around the world.

For those oenophiles with a sense of humor, join their mailing list to receive their exclusive cartoons that bring to life their observations of the world of wine and the people who live in it (or try to).

Dusty Field or Jason Earnest

PR Contact:
Rebecca Antonelli
Tobacco Road Cellars
Jason Earnest