Channel Intelligence Appoints Ron Sparks to Vice President of SellCast™ Development

Orlando, FL, December 19, 2007 --( Channel Intelligence Inc., an industry leader in Web-initiated commerce solutions, announces the appointment of Ron Sparks to Vice President of SellCast™ Development. In his new role at CI, Sparks will drive ongoing development of the technology powering the company’s SellCast™ Retailer Solutions, a suite of innovative data feed management and optimization services enabling retailers to improve data quality and effectively manage online marketing programs.

“SellCast leverages state-of-the-art technologies to optimize, syndicate, and service leading retail brands into various online channels,” says Sparks. “I look forward to leveraging my experience while providing guidance to our development teams to ensure we continue to drive the growth, innovation, and revenue of the SellCast product line.”

Said Robert Sefick, Channel Intelligence Chief Technology Officer, “Ron’s deep understanding of ecommerce along with his extensive development and management experience in n-Tier service oriented development projects make him the perfect fit for driving the creation of rich solutions for retailers in our SellCast product line.”

Sparks joined Channel Intelligence in June 2006 as Program Manager for the Client Engineering team, an agile development team dedicated to extending the CI product suite to meet specific client requirements. He has been architecting, designing, and developing cutting-edge software solutions for 17 years and has worked with such companies as Blockbuster Online,, First American Corporation and the US Army National Guard. His extensive experience architecting secure applications for the banking and ecommerce industries made him the natural candidate to head up the CI Marketplace Integration Team in June of 2007, where he was responsible for creating the program to connect CI clients with online marketplace portals such as and

About Channel Intelligence Inc. (CI)
Powered by the CommerceIQ™ technology platform, CI’s Web-initiated commerce solutions make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites or destination shopping sites. Every day CI manages and syndicates millions of products valued at over $3 billion through its three primary services – SellPath® Manufacturer Solutions, SellCast™ Retailer Solutions, and SellCore™ Publisher Solutions. CI customers include hundreds of the world’s best known manufacturing and retail brands. CI, a partner company of Internet Capital Group (Nasdaq: ICGE), is based in Orlando, Fla., with offices in Geneva and the U.K. For more information, visit

Channel Intelligence, Inc.
Joy Lee