Shenoa & Co. Seeing Green Following Black Monday

The online diamond wholesaler Shenoa and Company experiences a booming start to the holiday shopping season.

New York, NY, December 19, 2007 --( Black Monday, the traditional start to the holiday shopping season, got off to a great start for the online diamond wholesaler Shenoa & Company, the company reports.

Shenoa is a leading online wholesaler of diamonds, diamond studs, diamond rings and other jewelry.

“We’re pleased with how the holiday shopping season began,” says Scott Cowan, COO of Shenoa and Co. “We expect the solid numbers to continue.”

Online jewelry stores are facing some of the fiercest competition ever, as traditional jewelry stores create a presence on the Web and established online jewelers dream up innovative ways to market their companies to consumers.

To gives sales a bigger boost this holiday season, the company has multiple gift with purchase giveaways, offers free UPS shipping and one of the most consumer-friendly return policies around.

“People need to be able to trust the company where they’re buying diamond studs, a diamond ring or diamond bracelet,” says Cowan, “and we take that responsibility very seriously.”

While the company believes its Web site is competitive in look and interactivity, Shenoa & Company is gearing up for a new, more interactive Web site based on the new Web 2.0 format.

About Shenoa: Founded in 1980, Shenoa and Company is one of the fastest growing online retailers of certified diamonds and jewelry. With photos, drop down menus and special features, the Shenoa Web site makes it easy and affordable to shop for jewelry.

Contact: Blane Perun, Shenoa and Co.
Phone: (866) 743-9268
Web site:

Shenoa Diamonds
Blane Perun