Integrated Clinical Trial Services Releases Podcast on Highly-Detailed Contact-Center Scripts

Raleigh, NC, December 21, 2007 --(PR.com)-- Tom Sturgis, president of Integrated Clinical Trial Services (ICTS), a firm that provides innovative and efficient patient-oriented recruitment solutions to the clinical research industry, has announced the release of a podcast discussing the significance of contact-center scripts on the success of clinical trials. In the podcast, Michael Ohrwashel, vice president of business development at ICTS, discusses why highly-detailed contact-center scripts reduce the study coordinator’s workload, how script wording affects patient receptiveness and the importance of consistent scripting. The podcast is now available for download at www.mmimarketing.com/podcast/michael-ohrwashel-discusses-workload-reduction-of-study-coordinators.

“Contact-center scripts help to weed out nonqualified trial applicants,” said Sturgis. “As this podcast points out, using Institutional Review Board (IRB) approved scripts maintains consistency and fairness, while also communicating with patients in a professional manner.”

About Integrated Clinical Trial Services:
Integrated Clinical Trial Services is a full-service patient enrollment firm that provides clinical trial sponsors, contract research organizations and site networks with a comprehensive resource for patient recruitment expertise. The firm’s services include patient enrollment feasibility, recruitment strategy, consulting, market research and protocol review, project management, concept design and production, media placement, community resource support, compliance and retention, and more. For more information, please call 919-388-3964. Integrated Clinical Trial Services can be found on the Internet at www.integratedtrials.com

Patty Briguglio
MMI Associates, Inc.
919-233-6600
patty@mmimarketing.com
PR Firms Raleigh, NC

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