Tim Zagat and Nina Zagat Talk About Building the Zagat Brand on the CEO Show with Robert Reiss
Tim Zagat & Nina Zagat, Co-founders of Zagat Survey, talk about building a unique brand that empowers consumers to have a say about the right places to eat, drink, shop and play. The Zagats dialog with Reiss about how their business was born, the recognition of consumer-generated content as the focus of the venture, the role of the Internet, and fundamental importance of the customer.
Nina relates how a trip to France in the early 70’s was the birthplace of their business concept that recognized America’s need for readily available information about restaurants. Tim Zagat relates the story of how the Zagat Survey grew from a hobby shared among friends into a business covering restaurants in some 88 cities worldwide, now extending to venues such as hotels, resorts, golf, nightlife, and shopping.
Reiss asks about the challenges of the building the business and Nina Zagat tells how a turning point in their business was recognizing the business was not publishing – but was about content, organized in a compact, consistent format. Zagat Survey is based on the simple premise that the opinions of thousands of people is inherently more accurate than those of only a few.
Tim Zagat talks about the future of Zagat Survey and how the Internet is dramatically expanding the value of their services by enabling consumers to quickly select and make reservations at restaurants and hotels from taxis or on the street using handheld devices. Concluding, he makes the point that the biggest differentiator in providing value is understanding your customer.
Zagat Survey, headquartered in New York, is a family operated business, founded in 1979 by Tim and Nina Zagat. More information about Zagat Guides can be found online at: www.zagat.com and about the business at www.zagatsurvey.com
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Directly following the interview with the Zagats, David Friedfeld, President of ClearVision, can be heard on the Show..
Hosted by customer service guru Robert Reiss, The CEO Show with Robert Reiss, is now available in 35 cities across the USA syndicated by the Business Talk Radio Network and by the Lifestyle Talk Radio Network. Broadcast markets include: Atlanta, Boston, Columbus, Greenwich, Long Island, Houston, Las Vegas, San Diego, Spokane and West Palm Beach. To find stations broadcasting the show, to see a list of guests and to listen to recent guests, go to: www.theceoshowonline.com
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