Santa Barbara, CA, January 07, 2016 --(PR.com
)-- When local businesses take steps to advertise their services online, the benefits can spread far beyond the businesses themselves. Thriving small businesses are an asset to the local economy. The latest Santa Barbara–area company to join the online marketing trend is AIM Glass & Mirrors, a glass company that offers a wide selection of glass replacement, repair, and installation services. AIM Glass & Mirrors is working with the online marketing specialists at Prospect Genius on an Internet advertising plan that should both boost the business’s bottom line and strengthen the community’s economy.
According to the 2012 ABA Indie Impact Study Series, conducted by Civic Economics and the American Booksellers Association, 48% of each purchase at an independent business is recirculated locally. By contrast, less than 14% of each purchase at a chain business is recirculated within the local area. In other words, hiring a locally owned and operated glass company is far more beneficial to the local economy than working with a big-box business. But in order to connect with prospective customers in today’s digital age, small businesses need to be visible and accessible online. That’s where Prospect Genius comes in.
Prospect Genius uses a variety of proven Web marketing techniques on behalf of its small business clients. Chief among these is a process known as search engine optimization, or SEO. By incorporating industry- and location-specific keywords into AIM Glass & Mirrors’ Web site, Prospect Genius can help the business display more prominently on relevant search results pages.
“Going forward, Santa Barbara–area queries to Google, Bing, and other search engines that use keywords like ‘glass replacement,’ ‘commercial windows,’ and ‘glass shower doors’ should be more likely to lead to AIM Glass & Mirrors,” states Matt Gallo, a senior Internet marketing strategist with Prospect Genius. “Once people learn about the company online, they can make a more informed hiring decision.”
AIM Glass & Mirrors is licensed, bonded, and insured to provide residential and commercial glass services in and around Santa Barbara. The company’s specialists have more than 25 years of experience on the job.