Yepme Opens Its First Brick and Mortar Store in Delhi/NCR

Gurgaon, India, January 17, 2016 --(, India's biggest online fashion brand brings online shopping experience on to the offline space. With its first store opened on 14th Jan, 2016 at DT City Centre Mall, Gurgaon, Yepme moves to brick and mortar retailing. The store aims to develop a connection between its customers and the retail brand, its products and brand culture. Customers can touch and feel the quality of the products, try them on to understand their best fit and buy their products from the store or online and get it delivered at their doorstep. Furthermore, there is absolutely no price difference between the offline and online stores.

The physical store experience will help Yepme differentiate its offerings from other online competitors and increase its credibility as a fresh fashion brand. The brick-and-mortar stores serve as a shopping zone for customers and a starting point for purchases. And if the range at the store is not enough to decide, the customers can also browse the online store and place their orders right there.

Vivek Gaur, CEO and Co-founder, said, “The brand is taking a step to get closer to our customer, as customers can now experience the touch & feel of the product and the diverse range of the fresh fashion collection for both men and women. They can also try their best fit to make an intelligent purchase online or at the store. We are excited to see the response at the store and take customer interaction to the next level.”

The opening day saw Delhi’s Top bloggers visiting the store and reviewing the fresh fashion collection of the brand. Sukhneet Wadhwa, Creative Head and Blogger, Ms Coco Queen, Shudhi Johnson from The Delhi Blogger, Mansi Wadhwa from Colossal Closet and Aanchal Sukhija from Delhi Style Blog reviewed the collection and dresses up in Yepme outfits for their social media handles. Undoubtedly, they were looking lovely. has built its business around the Fresh Fashion Model on the lines of leading global peers. The talented team of in house designers hand-picked from the top design institutes operates on high agility to curate fresh and new designs on an everyday basis. The team drives its inspiration by real-time research and analytics on latest fashion trends running in the global fashion markets.

The model operates by keeping the online store exciting and fresh with Fresh Fashion merchandise showcased daily and is planning to do the same in its physical stores as well.

So with the help of Yepme offline store anyone can take the online shopping experience on to the office space. If anyone want to take the advantage of both offline and online store then they can do online shopping at and do the same in its physical stores as well.

About Yepme
Launched in August 2011, Yepme is India’s biggest online fashion brand, which services over 1000 cities monthly as against most offline retail fashion brands, which service only 75 cities. Yepme now delivers close to 500,000 units to its customers every month. Yepme’s mission is to democratize fashion in India. The brand targets style conscious men &women between the age group of 20-29 years, in India. The target segment has a high level of fashion awareness through TV, Internet and Movies and wants Fresh Fashion every day.

With a fan following of over 6.7 million on Facebook, has created benchmarks in the online fashion industry. It was rated as one of the 5 top start-ups to watch out for by Forbes, for revolutionizing e-commerce industry. Amongst fashion a brand, Yepme has one of the highest social engagements on Facebook and has been ranked as one of the top 20 fashion brands in the world (As per Stylophane). The brand was awarded “Web-only Brand of the Year” in 2014 by eTailing India.

Headquartered in Gurgaon, the company bears a strong foundation under the leadership of IIT, IIM alumni, Vivek Gaur (ex HUL), Sandeep Sharma (ex Accenture) and Anand Jadhav (ex Pantaloon). To know more about Yepme and online shopping please visit:
Rahul Saraswat
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