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Davidson Realty Hosts Production-Focused Agent Training from North America's Largest Real Estate Coaching Company

Davidson Realty, Inc. will host two Peak Producers training sessions, the first at its headquarters in World Golf Village starting on Monday, February 1, and the second at it's Jacksonville Beach office beginning on Wednesday, February 3.

St. Augustine, FL, January 22, 2016 --( Davidson Realty, Inc. will host two Peak Producers training sessions in February aimed at driving production and sales. The first session begins at its headquarters in World Golf Village on Monday, February 1, and the second kicks off at Davidson Realty's Jacksonville Beach office on Wednesday, February 3.

Peak Producers is a 16-week training course created by Buffini & Company, the largest real estate coaching and training company in North America. The program focuses on increasing production through negotiating and sales skills, lead generation and overall customer service.

The program is facilitated by 30-year real estate veteran Sherry Davidson, who is President of Davidson Realty and a Buffini & Company Certified Mentor.

Peak Producers has created marked increases in agent production for those who have completed the training. According to Buffini & Company, during the program, agents average 12 transactions and generate nearly $100,000 in income.

Davidson's agents also feel the training better prepares them to succeed.

"The program has given me the tools to reach customers, build relationships and create a seamless experience," says Franco D'Orazio, one of Davidson's newest Peak Producers graduates. "What I've taken away from the training is beyond valuable to my business."

In early January, Buffini & Company announced the Peak Producers program had been delivered to more than 40,000 agents nationwide.

"We have been delivering the Peak Producers program to our agents since 2012 and the feedback is overwhelmingly positive," said Davidson, who has increased her company's agent base by nearly 50 percent in that time. "Experienced and new agents alike are graduating with the tools and motivation to thrive in the industry."

The firm hosts regular wine and cheese events to provide information to professionals interested in a career with Davidson Realty. The next event at the World Golf Village office is set for Thursday, February 4 from 6 to 7 p.m. A session will also be held at its Jacksonville Beach office on Thursday, January 28 from 6 to 7 p.m.

Davidson Realty was recently named as one of Northeast Florida's 50 Fastest Growing Companies and Best Places to Work by Jacksonville Business Journal. The firm has also been featured as one of Florida's Best Companies to Work For by Florida Trend magazine several time.

For more information about the Peak Producers program or a real estate career with Davidson Realty, contact Sherry Davidson at (904) 940-5000 or

About Davidson Realty, Inc.
For more than 25 years, Davidson Realty, Inc. has been a leader in Northeast Florida real estate, marketing and selling residential and commercial properties in Jacksonville, St. Augustine and surrounding areas. The firm has been recognized as one of the area's 50 Fastest Growing Companies and Best Places to Work by Jacksonville Business Journal, and one of Florida's Best Companies to Work For by Florida Trend magazine. Davidson Realty boasts more than 60 Realtors with a variety of client-focused specialties from Certified Distressed Property Experts to multi-lingual agents. The firm's sister companies include Davidson Property Management, Davidson Development, Davidson Advisory Services, Davidson Referral Network and non-profit foundation Davidson Cares. Davidson Realty has offices in St. Augustine and Jacksonville Beach. For more information about Davidson Realty, call 904-940-5000 or visit Fan, follow and see Davidson videos on Facebook (, Twitter ( and YouTube (
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Cathy Eng

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