London, United Kingdom, February 24, 2016 --(PR.com
)-- The publishing industry is increasingly being confronted by new formats, platforms, and business models, with the result that digital rights management is once again coming to the fore in the battle to retain control over content, especially keeping track of it across the myriad distribution channels now available.
Experts believe that in 2018 the world’s digital content (audio, video, games and e-publishing) market will reach huge amounts annually. E-publishing will have grown the most.
That the center of gravity in the content market tends to shift toward digital formats is explained by the proliferation of the Internet, a growing number of mobile devices and, as a consequence, changing consumer preferences. As of right now, over a half of all users access the Internet from mobile devices. They all want to be able to access online content anytime, from anywhere.
Changing markets call for the preeminent role of content distribution under new conditions. On the one hand, users need to get convenient access to digital content; on the other, copyrights must be protected, and licensed content must be securely stored and delivered from copyright holders to end users.
The very same technologies that changed the content market are also changing the world, creating still more growth opportunities for the digital content market. These are all cloud-based solutions that reduce costs and improve the efficiency of all businesses across the board. They are highly scalable and help make sure that changing business objectives and market demands receive a timely and efficient response.
One solution that has been developed to tackle the issue comes from Aggregion, a cloud-based multilingual platform which allows publishers to manage content distribution networks. The solution’s unique USP is that it allows to license digital content of any type across all distribution pipelines and formats, including interactive media, and allows the rights holders to trace each content copy all the way through the distribution channel.
The Aggregion platform also adjusts to publishers and distributors’ current sales models, with its ready-made solutions designed to be able to be integrated into existing sales channels. Yet keeping traditional sales channels intact and functioning properly is not the company’s only aim – far from it.
Indeed, it is the burgeoning number of new digital sales channels that makes Aggregion well placed to respond to the needs of modern publishers and content rights holders. The company partners with hardware & software developers, mobile operators and internet providers, all in a bid to create new channels for content as well as to pioneer innovative digital opportunities.