Brussels, Belgium, February 04, 2016 --(PR.com
)-- EEIP, the biggest and fastest growing industry network for energy efficiency in industrial processes, announced today that its B2B content marketing service EnergyPages has been nominated for the German Energy Efficiency Award “PERPETUUM 2016” which focus this year on “Next Generation Solution.” The award is advertised by The German Business Initiative for Energy Efficiency (DENEFF).
DENEFF was searching for innovative, disruptive solutions to grow the energy efficiency market as they realized that the main potential still remains untapped despite available technical solutions as well as financing.
This matches the feedback EEIP has received from its global network. Two main barriers have been identified: 1. Information about existing solutions as well as innovations are not widely available and 2. There is no option for most SMEs to market their solutions.
This has led to the development of EnergyPages, a true “all-in-one” content marketing service crossing the SME barriers: in 15 minutes to a full year long global marketing campaign for just EUR 120/month. By using the EEIP industry network as a target group and its multi-channel communications (online, social media, print, events), EEIP’s marketing service fits at least 2 out of the three main criteria from Clayton Christensen about disruptive innovations: structural cost advantages (network based) and widely accessible innovation (available to thousands of SME globally).
Fingers crossed that our nomination will turn into award. These are truly exciting times in industrial energy efficiency.
Founded in 2011 during an European Union event (EU Sustainable Energy Week), EEIP is an open, neutral, free and easy accessible not-for-profit business network covering the entire market of industrial energy efficiency in Europe and worldwide. It counts more than 100.000 members and became the biggest and fastest growing network of its kind. EEIP contributes to a better functioning of industrial energy efficiency markets through the exchange of information and supporting the transition to a more sustainable economy. Therefore, EEIP gained high attention in policy area and was invited to working groups by the UN, the EU and the International Energy Agency IEA.
For more information about EEIP, please visit its website at www.ee-ip.org
Founded in 2014 by EEIP to fund its operations, EnergyPages aim is to respond to the need of the EEIP network for relevant information (content) – and small and medium sized companies to become known and to get new customers in the globally 500 billion USD market of energy efficiency - by presenting their best practice cases, white papers etc. (content) to a relevant target group (the EEIP network!)
For more information about EnergyPages, please visit its website at www.energypages.org
German DENEFF unites frontrunner companies in the field of energy efficiency to collectively represent their political interests for an effective and ambitious energy efficiency regulation in Germany – great networking opportunities included, please visit its website at www.deneff.org. Visit DENEFF during their annual event on 24th of February in Berlin, please find more information here www.deneff.org/jak2016
For more information please contact:
Juergen Ritzek – Business Director
EEIP & EnergyPages
Rue des Pères Blancs 4
1040 Brussels, Belgium
Phone : + 32 (0) 740.43.64
GSM : +32 (0) 486 671.255
Fax : + 32 (0) 808 02 44