Edcomm’s Banker’s Academy Presents Product Innovation in Kuala Lumpur, Malaysia

Dr. Linda Eagle, President of The Edcomm Group and Banker’s Academy, and Joseph Mellaci, Director of International Markets, met with various members of the banking industry in Kuala Lumpur at the Marcus Evans conference, Product Innovation: The Financial Institution’s Perspective.

New York, NY, December 28, 2007 --(PR.com)-- During the two-day session, the group discussed product innovation for financial servicers companies and the potential challenges that may arise. Key topics included product differentiation, risk management and avoidance, product life cycle, characteristics of good and bad products, piloting new products, product ownership (marketing vs. line), best practices, Islamic banking, microlending, the impact of products and services, trade finance and relationship selling.

The attendees included management from the following organizations:

• Maybank
• Muang Thai Life Insurance
• AmAssurance
• American International Assurance
• Bank Mumalata
• ABN Amro
• Seaboard Eastern Insurance
• ASM Investments
• Kuznia Insurans Malaysia

Dr. Eagle stated, “We are very excited to have the opportunity to meet with so many esteemed and respected individuals of the Malaysian banking industry. As Banker’s Academy looks to the future, we are extending our reach globally and are in a perfect position to conduct business with the people of Malaysia, providing them with the best training to address the rapid changes taking place in their country.”

Marcus Evans (http://www.marcusevans.com/html/eventdetail.asp?eventID=13009) specializes in the research and development of strategic events for senior business executives. With an international network of 63 offices, Marcus Evans provides clients with information and knowledge on corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

The Edcomm Group is a 20-year-old multimedia education and communication consulting firm specializing in the development of creative business solutions that improve productivity, customer service and market share - providing bottom-line results. The Edcomm Group has had the privilege of assisting many distinguished clients with business solutions in the form of eLearning programs, classroom instruction, multimedia production and online and print based documentation. Edcomm's Banker's Academy offers many off-the-shelf and customized courses such as Teller Training, Compliance Training and Systems Training specifically designed for Banks, Credit Unions and Money Services Businesses (MSBs).

The Edcomm Group (www.edcomm.com) (www.bankersacademy.com) is headquartered in New York City with an Advanced Design Center located in Fort Washington, Pennsylvania.

The Edcomm Group
Linda Eagle