The Verge Most Valuable Tech Site Worldwide; Algorithm Calculates Monetary Value of Every Online Message

Eindhoven, Netherlands, February 12, 2016 --(PR.com)-- The Verge has been appointed as the most valuable tech site in the world. This was determined by social media software company Coosto, which used a new algorithm that automatically calculates the monetary value of every online message. By applying this algorithm, Coosto has calculated that The Verge has the highest monetary value of all tech sites. A mention in one of Verge’s articles is worth €12,019. Softonic and Wired are number two and three on their list.

The algorithm, called PR Value, shows the monetary value of mentions in articles on news sites, blogs and forums and in social media messages. Coosto’s data scientists have based the algorithm on several realtime factors, such as (estimated) impression rate, engagement rate and authors’ influence rate which are linked to ad rates of the specific platform. Most of the information, such as retweets, likes, number of mentions, is already being indexed by Coosto. However, a special team contacted publishers for nearly a year to establish the ad rates of millions of websites.

Toine Verheul, CEO of Coosto: “We believe that PR Value lets professionals make better brand decisions. Until now, it wasn’t possible to soundly assess what the return on investment is for marketing and PR activities. To answer this frequently asked question, we asked PR agencies and corporate communication strategists what they thought were good indicators and accordingly, we put our data scientists to work. We now have established an unique and reliable metric called PR Value.”

Here you can see the 10 most valuable tech sites worldwide and what a mention in their articles is worth:

The Verge - €12,019
Softonic - €10.795
Wired - €7.816
TechRadar - €4,936
Chip.de - €4,109
Gizmodo - €3,822
Digital Trends - €3,609
Mashable - €2,339
TechCrunch - €2,061
TheNextWeb - €1,860
Contact
Coosto
Maartje Verbakel
+31 40 249 27 00
www.coosto.com
Rens Dietz / Maartje Verbakel
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