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NAFA Fleet Management Association

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IBMs Dan Ricci to Talk About Big Data at NAFAs Institute & Expo

Thoughtful examination about connected cars, data, its value, and usage to kick off NAFA's annual conference.

Princeton, NJ, February 13, 2016 --( Data fuels today’s business world. Understanding what it all means when the numbers roll in, and what it means to an individual’s profession, can make the difference between getting out in front of a trend or getting stuck behind it. Dan Ricci, Global Big Data Automotive Industry Leader for IBM Corporation will be a Keynote Presenter at the 2016 Institute & Expo (I&E), April 19-22 in Austin, Texas, Ricci’s thought-provoking presentation will inform attendees where fleet fits into it, and what fleets can get out of it.

“For fleet managers, having clarity about what your fleet is doing and where it is heading operationally is crucial,” said NAFA’s Chief Executive Officer, Phillip E. Russo, CAE. “Big data is a huge component of how to attain that clarity, and Dan Ricci’s keynote speech will instruct and inform every I&E audience member.”

Dan Ricci’s automotive background spans over 15 years working with major OEMs and suppliers. Ricci specializes in data and analytics solutions across the enterprise and automotive ecosystem. He is responsible for helping IBM Automotive Industry Clients world-wide address information and analytics challenges across the value chain.

Since 2002, Ricci has used various technologies and his industry experience to define and deliver solutions across multiple business functions including product development, manufacturing, quality, sales, marketing, service/aftermarket, and support. He has worked with most of the major automotive manufacturers and suppliers around the world.

“Data collection and analysis affects fleet professionals on multiple levels, from the overall performance of an organization to the risk factors of a single driver,” said Russo. “We look forward to attendees taking advantage of this powerful presentation.”

A tremendous amount of vehicle data is generated every second. Last year, an estimated 26 million connected cars collected more than 480 Terabytes of data. This data can include in-vehicle infotainment, sensors for assisted driving, vehicle speed, braking, transmission control systems, and more. Ricci will put all this into context during this powerful and challenging presentation.

The Institute & Expo attracts thousands of fleet professionals from throughout the world for four days of education, networking, and motivation to bring back to the office.

Also in Austin in 2016, NAFA’s International Fleet Academy returns as a pre-conference, one-day event on April 18. This gathering focuses on the unique aspects of the global fleet management sector, and what is required of fleet professionals when their organizations go global. It is a “must” for businesspeople who may be involved with international fleet oversight in the future.

For more information visit

About NAFA Fleet Management Association
NAFA is the association for professionals who manage fleets of sedans, public safety vehicles, trucks, and buses of all types and sizes, and a wide range of military and off-road equipment for organizations in North America and across the globe. NAFA’s members are responsible for the specification, acquisition, maintenance, repair, fueling, risk management, and remarketing of more than 4.6 million vehicles that drive an estimated 50-billion miles each year. NAFA’s members control assets and services well in excess of $100-billion each year.

NAFA’s members manage fleets for corporations covering a wide range of manufacturing and service organizations, governments (whether local, state and/or federal), and public service entities (public safety, law enforcement, educational institutions, utilities, etc.); still other members serve financial institutions, insurance companies, non-profit organizations, and the like. For more information visit

About NAFA’s Institute & Expo
The 2016 Institute & Expo takes place April 19-22 at the Austin Convention Center in Austin, Texas. The event program, created by fleet managers for fleet managers, features fleet training, education, and workshops; and an Expo Floor consisting of more than 200 companies showcasing their products and services, including the Expo Floor Green Zone, showcasing the latest products and services touting sustainable practices. The International Fleet Academy pre-conference event on April 18, 2016 offers comprehensive insight into the world of global fleet management. For more information visit
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NAFA Fleet Management Association
Donald Dunphy

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