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Frigidaire Makes Life Easier for Canadians - New Sweepstakes Offers Consumers Time-saving Appliances & Services of Gourmet Chef, Personal Organizer and More


Frigidaire Canada has launched the “Making Life Easier” sweepstakes – a new promotion aimed at making life easier for consumers across the country. With no purchase necessary, consumers can enter to win prize packs that include the services of a gourmet chef, professional landscaper, personal organizer, or top-notch housekeeper as well as time-saving Frigidaire appliances.

Toronto, Canada, February 10, 2006 --(PR.com)-- Frigidaire Canada has launched the “Making Life Easier” sweepstakes –
a new promotion aimed at making life easier for consumers across the country. With no purchase necessary, consumers can enter to win prize packs that include the services of a gourmet chef, professional landscaper, personal organizer, or top-notch housekeeper as well as time-saving Frigidaire appliances.

“Frigidaire understands that life can be demanding,” says Stephanie Clarke, marketing director, Frigidaire Canada. “Whether it’s an extra set of hands to help around the house or appliances that save time and energy, such as Frigidaire’s SpeedClean dishwasher, this promotion is a fun way for Frigidaire to help make life easier for time-starved consumers.”

Developed by Frigidaire’s marketing & communications agency scratch, the “Making Life Easier” Sweepstakes is being promoted through in-store POP, magazine, online banners and on the Frigidaire Canada website. Consumers can enter simply by visiting www.frigidairecanada.ca and click on the promotion link.

The Sweepstakes opened on January 15, 2006 and closes March 31, 2006. Prizes include:
· Three Grand prizes of the services of a gourmet chef, professional landscaper, personal organizer, or top-notch housekeeper (approximate retail value $3000 CND)
· Three First prizes of a Frigidaire Front Load Washer-Dryer Set (approximate retail value $1748 CND per set)
· Three Second prizes of a Frigidaire Dishwasher with SpeedClean (approximate retail value $799 CND each)

Making Life Easier mail in rebate
As part of the “Making Life Easier” promotion, Frigidaire Canada is also offering customers a mail in rebate on the purchase any qualifying Frigidaire, Frigidaire Gallery Series or Frigidaire Professional Series appliance. Valid from February 15 to March 31, 2006, customer can receive up to $250.00 in mail in rebate:

· Purchase any qualifying appliance and receive $50.00 cash back by mail
· Purchase any 2 qualifying appliances and receive $100.00 cash back by mail
· Purchase any 3 qualifying appliances and receive $150.00 cash back by mail
· Purchase any 4 qualifying appliances and receive $200.00 cash back by mail
· Purchase any 5 qualifying appliances and receive $250.00 cash back by mail

About Frigidaire Canada
Since the introduction of the first ‘fridges’ nearly 90 years ago, Frigidaire has been a trusted name in home appliances. Based in Mississauga, ON, Frigidaire Canada provides real-life solutions that save time and energy in its three product lines – Frigidaire Professional Series, Frigidaire Gallery Series and Frigidaire. The leading manufacturer of ranges in Canada, Frigidaire manufactures all ranges sold in North America at its facility in L’Assomption, Quebec. Additionally, all Frigidaire appliances sold in North America are made in North America. For more information on Frigidaire visit www.frigidairecanada.ca.

About scratch
scratch is a full-service marketing communications firm with expertise in both on-line and off-line promotional development and integration. The highly experienced staff excels in all forms of branding initiatives, including: advertising, in-store promotions, online training platforms, event marketing, and contest-based programs. For more information about scratch and the services provided, visit www.scratchmarketing.com

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Contact Information
scratch
David Riabov
416-535-0636
Contact
www.scratchmarketing.com

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