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Tropical Smoothie Cafe

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Say Goodbye to the Friday Fish Fry

Remaining true to the “Eat Better. Feel Better.” motto, Tropical Smoothie Cafe offers Cilantro Lime Fish Taco as a lighter, grilled fish option.

Atlanta, GA, February 21, 2016 --( Traditionally, those observing the Lenten holiday often choose to eat fish and seafood instead of other meat products. For the 40 days between Ash Wednesday and Easter Sunday, restaurants would typically respond by offering a breaded and/or fried fish filet on their menus, but Tropical Smoothie Cafe offers a game changer. The best part about this taco is the “Eat Better. Feel Better” restaurant brand offers this Cilantro Lime Fish Taco during lent and beyond.

“Fundamentally, this time of year is about changing behaviors and thinking through choices,” said Mike Rotondo, CEO for Tropical Smoothie Cafe. “We know that if we eat better, we feel better. With that, our brand focuses on ways to provide guests the opportunity to start making a real difference in the way we eat… and it starts with something as simple as a tasty fish taco.”

At just 186 calories per taco, or 372 calories for a double-taco order, the Cilantro Lime Fish Taco far outperforms fried offerings from other restaurants. It also delivers substantially more nutritional value than the typical fish fry with French fries thanks to grilled tilapia filets seasoned with fresh lime juice, roasted pineapple salsa, and crispy shredded cabbage, all wrapped in a low-calorie soft taco shell. Guests may also request Cilantro Lime Fish over the salad of their choosing, or “naked” without the taco shell, if desired.

“We are always developing new items to take to market that are inventive, delicious, and nutritious,” continued Rotondo. “Taking the time to truly prepare handcrafted fish items is what our guests have come to expect and what they deserve.” Though customers are reminded of this product during the Lenten season, Tropical Smoothie Cafe offers the Cilantro Lime Fish Taco as part of their Eat Better. Feel Better lineup year round. Other fish and seafood dishes are also being considered as ways to add alternate great tasting healthful protein options to the brand’s already sensible, nutritious menu. For now, the Cilantro Lime Fish Taco remains the featured seafood product and will be available at all participating locations throughout February and March.

About Tropical Smoothie Cafe

Founded in 1997, Tropical Smoothie Cafe is a fast-casual restaurant concept inspiring healthy lifestyles across the country, with over 475 locations nationwide. With snack and meal options for any time of day, Tropical Smoothie Cafe serves smoothies, salads, tacos, wraps, sandwiches, and flatbreads. The rapidly growing franchise has received numerous accolades including being ranked on Entrepreneur's 2015 Franchise 500, 2015 Fast Casual Top 100 Movers and Shakers and Nation's Restaurant News' 2015 Top 200.Tropical Smoothie Cafe is seeking qualified franchisees to expand throughout the United States in markets such as Atlanta, Houston, Dallas, Charlotte, Philadelphia and Columbus, Ohio, among others. For more information, visit
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Tropical Smoothie Cafe
Tara Hamp

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