St. Louis, MO, February 25, 2016 --(PR.com
)-- To improve sales, managers need to improve sales force effectiveness and productivity. A new book/video combination, STUN! Selling, promises to make that happen in a fifteen-week long team-transformation process.
From veteran sales consultant, Paul Russell, STUN! Selling refocuses sellers onto satisfaction of prospects unmet needs and moves away from traditional feature/benefit selling to a unique but common sense “Satisfy Their Unmet Need” approach. It instructs learners through both traditional print media coupled with cutting edge video training in a way not seen before.
The step by step approach to sales force transformation is based on what worked for Russell’s clients: Anheuser-Busch, Dr Pepper Snapple Group, Helzberg Diamonds and other widely known and well respected sales organizations. “There are thirty years of proof behind the tactics in this book,” he said. “This approach is different in that it better impacts people who don’t like to learn through reading by incorporating supporting video augmentation.”
Russell is the Founder of ej4, an award winning eLearning company with offices in St. Louis and Kansas City. Using that background, he made this book unique by pairing a training video to each chapter while creating a leader’s guide so that sales supervisors, managers and VPs can more easily and quickly upgrade the productivity of their entire teams in a time sensitive process.
Specific tactical approaches outlined include overcoming the price objection, shortening the sales cycle by defeating stalls, changing from seller-speak to customer language and more. “It all works,” Russell promises. “And, with this approach, it is easy to get everyone on the team on the same page all at once for a tiny fraction of what typical sales training costs in time or money or both.”
STUN! Selling is available on Amazon. For more information about bulk purchases or facilitating group implementation, call Karen Marino directly at (314) 819-1066.
Founded in 2004, ej4 is a leading provider of online video training solutions. They close the gap between potential and results by providing an adaptable on-demand learning experience for companies throughout the world. The company is headquartered at 12125 Woodcrest Executive Dr. in St. Louis, MO, with a second video production facility located at 1818 Wyandotte in Kansas City, MO. For more information, call (314) 878-6700.