Barrie, Canada, March 04, 2016 --(PR.com
)-- Ontario based food-tech start-up ei•ei•eat is putting the bite on the North American food industry with a new social-mobile application for the growing market of buyers turning away from imported and processed foods in favour of those produced closer to home.
Launching across Canada in March 2016, ei•ei•eat brings the people and places in the local food ecosystem together on one fun and engaging application. The group is determined to make it easy for consumers and wholesale buyers to find and verify local food from farmers, markets, restaurants, micro-producers and retailers, making ei•ei•eat a valuable marketing platform for these businesses to reach that growing crowd of buyers hungry for local food.
“Local food is a growing trend but knowing what’s available, where to find and what to do with it once it's in our fridge challenges our interest and ability to eat local,” states Marcia Woods, Co-founder and passionate force behind ei•ei•eat. “The vast majority of us want to improve our health with a diet rich in fresh, local foods while supporting local farmers and environmental sustainability. However, available information and distribution systems don't make it easy and that has put up some barriers. ”
ei•ei•eat points out that our laser focus on food kilometres has resulted in a lot of confusion amongst the general public about what “local” truly means and has created an information system that is too regionalized and fragmented to encourage widespread local food adoption. This has been a source of frustration amongst food producers in particular who, until ei•ei•eat, had to manage multiple marketing profiles in order to reach their customers. This takes valuable time away from the business of growing and producing food.
“We are a highly mobile society and that makes local food a moving target,” states Woods. “Our commitment to fresh, local food is part of who we are and a wonderful way to connect with the culture and people in the communities we visit. But people don't want to jump from one source to another, they want an app like ei•ei•eat - one quick and reliable source to not only find & verify local food but to connect and share their local food experiences with like-minded people.”
ei•ei•eat will debut its Web app at Georgian College's Food Entrepreneurship Conference on March 4th. The mobile application available in May 2016 as a free download. Any businesses involved in local food is invited to register now for free at http://eieieat.com.