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Recalibrate for Life 2.0: Transition Stories for Business Leaders by Susan K. Spaulding

Discovering the "What" in "What's Next" - Expert's New Book Delivers Untraditional Approach to the R-Word: Retirement

Kansas City, MO, March 16, 2016 --( After years as a business owner, a CEO, or any kind of corporate executive, how do you reinvent yourself when the time comes to retire? With roughly 10,000 baby boomers turning 65 everyday for the next 19 years, for some, the next chapter of life will be a journey of self-discovery and recalibrating. By tackling the emotional issues that come with shifting roles and identifying ways to engage with a larger community, Recalibrate for Life 2.0: Transition Stories for Business Leaders guides readers to discovering the fun, excitement, and rewards that accompany a very untraditional approach to the “r-word.”

Finding out the “what” in the “what’s next” was the spark that ignited Recalibrate for Life 2.0. As a boomer and owner of a successful market research firm, Susan Spaulding was used to finding answers to tough questions about human behavior. Based on the stories of others in search of ‘Life 2.0,’ Spaulding uses a simple, but powerful set of tools for helping others recalibrate for a deeper sense of self and purpose.

In Recalibrate for Life 2.0, there are conversations with fourteen C-level corporate leaders and business owners who disclose with honesty their insights, ideas and strategies as they carve out a path to a life change. Following the conversations, there’s a summary of key takeaways and questions to ask yourself along with a simple, three-step plan that will jumpstart the process to ‘Life 2.0.’

“As I transitioned from 80-hour workweeks and days spent in airports, I recognized I was just one of 10,000 Baby Boomers 'retiring' every day. I’ve helped businesses recalibrate and redefine their brands so I started wondering, ‘Could I do it for myself? Could I help others to do the same?,’” Spaulding recalls.

Further expanding on the insights found in Recalibrate for Life 2.0, Spaulding is also available for interviews and commentary to discuss:
• There’s life after the “r-word!” How to find your new sense of self through revitalized feelings of purpose and identity after leaving a successful career
• Leveraging the power of experimentation and community as an outlet for this self-discovery
• Her own unique journey from business owner to business partner to a solopreneur
• Key tips and tools for identifying the “what” in “what’s next”
• And much more!

Susan Spaulding is an award-winning businesswoman, consultant, and published author of the new book, Recalibrate for Life 2.0. Her consulting firm, Recalibrate Strategies, LLC, was founded immediately upon leaving her partnership position in a top 50 global marketing research firm, where she had merged her brand performance consulting firm, Market Directions. Spaulding’s work as a business strategist, innovative market consultant, and master facilitator focuses on leveraging insights about a business, its brands, its customers, and the market into practical understanding that truly informs decisions about a business. This ‘business recalibration’ inspired her to help others - and herself - find “what’s next” after retirement, and is the basis of her new book.

For more information on Spaulding and her work, please visit and connect on LinkedIn and Twitter.

Recalibrate for Life 2.0 can be purchased from Amazon and other major online booksellers.

Review copies available upon request.
Contact Information
Recalibrate Strategies
Susan Spaulding

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